Yoopetch, C.. (2026). Cash management effectiveness of small and medium sized firms in the hospitality industry in Thailand. [Conference Paper].

C., S., & Yoopetch, C.. (2026). Exploring the Effects of Satisfaction, Cognitive Loyalty, Affective Loyalty, and Conative Loyalty on Behavioral Loyalty of Hotel Customers. Review of Integrative Business and Economics Research , 15 (2) , 512–521 .

Yoopetch, C.. (2026). The structural relationship between value perceptions, e-WoM, and loyalty: a study of Muay Thai Tourism. [Conference Paper].

Ampornklinkaew, C., & Yoopetch, C.. (2025). Antecedents of electric-vehicle repurchase intention: The application of customer commitment and anticipated regret. Sustainable Futures , 10 , art. No. 100913 . https://doi.org/10.1016/j.sftr.2025.100913

Subying, C., & Yoopetch, C.. (2025). Examining the impact of price fairness on customer satisfaction and the relationship between customer satisfaction and customer loyalty in the context of revenue management practices. Review of Integrative Business and Economics Research , 14 (4) , 1–14 .

Chareanporn, T., & Yoopetch, C.. (2025). The investigation of 7S framework and organizational performance in the context of the hotel industry. Edelweiss Applied Science and Technology , 9 (7) , 2193–2212 . https://doi.org/10.55214/2576-8484.v9i7.9133

Chareanporn, T., & Yoopetch, C.. (2025). The enhancement of customer experience in guest service journey design: A qualitative study of the room division department in a full service hotel in Thailand. Journal of Humanities and Social Sciences Mahasarakham University , 44 (4) , 627–642 .

Yoopetch, C., & Chirapanda, S.. (2024). The Effects of Electronic Word of Mouth, Customer Attitude, and Service Quality on Revisit Intention of Wellness Tourism. Journal of Ecohumanism , 3 (6) , 796–813 .

Yoopetch, C., & Chareanporn, T.. (2024). Measuring Hotel Financial and Non-Financial Performance in Thailand: The Application of Technology-Organization-Environment (TOE) Framework. Journal of Ecohumanism , 3 (6) , 1703–1718 .

Yoopetch, C., S., D., & Promsiri, T.. (2024). Exploring Factors Influencing Repurchase Intention of Thai Cultural Design Cloth Products. Journal of Ecohumanism , 3 (6) , 154–174 .

Yoopetch, C., & Chirapanda, S.. (2024). The Investigation of the Entrepreneurial Intention of the Younger Generation in the Tourism and Hospitality Industry. FWU Journal of Social Science , 18 (2) , 1–14 .

Chareanporn, T., & Yoopetch, C.. (2024). The influencing resources of innovation development toward competence-based organizational innovation: A case study of tourist accommodation business in Thailand. CONNEXION: Journal of Humanities and Social Sciences , 13 (1) , 54–78 .

Yoopetch, C., & Sato, S.C.. (2024). The effect of electronic word of mouth, customer attitude, and service quality on revisit intention of wellness tourism. [Conference Paper].

Yoopetch, C.. (2024). The Impact of Design and Service Quality on the Revisit Intention of Wellness Tourism: The Mediating Effect of Tourist Satisfaction. [Conference Paper].

Yoopetch, C.. (2024). Trends and Development of Sustainable Tourism Education: A Bibliometric Review and Research Agenda. [Conference Paper].

Yoopetch, C., & Nimsai, S.. (2023). Tourism Forecasting Using the Delphi Method and Implications for Sustainable Tourism Development. Sustainability (Switzerland) , 15 (1) , Article number 126 . https://doi.org/10.3390/su15010126

Yoopetch, C., & Kongarchapatara, B.. (2023). Bibliometric Analysis of Corporate Social Responsibility in Tourism. Sustainability (Switzerland) , 15 (1) , Article number 668 . https://doi.org/10.3390/su15010668

Yoopetch, C.. (2023). The Determinants of Sustainable Urban Destination Management for Sustainable Tourism Development: The Case of Bangkok. [Conference Paper].

Anannukul, N., & Yoopetch, C.. (2022). The determinants of intention to visit wellness tourism destination of young tourists. Kasetsart Journal of Social Sciences , 43 (2) , 417–424 .

Yoopetch, C.. (2022). Sustainable Cultural Tourism and Development: Community the Perspectives of Residents' and the Application of Social Exchange Theory. Journal of Urban Culture Research , 24 , 3–22 .

Yoopetch, C., P., S., & Chirapanda, S.. (2022). Effects of Application Satisfaction, Promotions, Ease of Payment and Convenience on Intention to Repurchase Food Online. Journal of Hunan University Natural Sciences , 49 (5) , 71–80 .

Yoopetch, C., P., S., & Chirapanda, S.. (2022). Determinants of customer satisfaction via online food delivery applications. ABAC Journal , 42 (2) , 70–88 .

Yoopetch, C., & Chaithanapat, P.. (2021). The effect of financial attitude, financial behavior and subjective norm on stock investment intention. Kasetsart Journal of Social Sciences , 42 (3) , 501–508 .

Yoopetch, C., & Chaithanapat, P.. (2021). Tourist shopping of apparel products and brand loyalty. Kasetsart Journal of Social Sciences , 42 (2) , 269–274 .

P., Y., P., Y., & Yoopetch, C.. (2021). The effects of electronic world of mouth (ewom), perceived ease of use, perceived usefulness and perceived risk on online hotel booking application loyalty of young consumers. UTCC International Journal of Business and Economics , 13 (1) , 153–166 .

Plidtookpai, N., & Yoopetch, C.. (2021). The electronic word-of-mouth (Ewom) trustworthiness, brand image and other determinants of purchase intention of the middle class to luxury hotel services. Kasetsart Journal of Social Sciences , 42 (1) , 61–68 .

Chareanporn, T., Yoopetch, C., Jongsureyapart, C., Junkrachang, P., & Vinitkhatkumnuen, E.. (2021). The Development of Customer Journey on Patient Service Design: A Case Study in Healthcare Business in Thailand. UTCC International Journal of Business and Economics , 13 (2) , 77–96 .

Chareanporn, T., Rodbundith, T.S., & Yoopetch, C.. (2021). The Innovative Patient Service Design Development: A Case Study in the Premium Healthcare Business in Chiangrai, Thailand. UTCC International Journal of Business and Economics , 13 (3) , 43–58 .

Yoopetch, C., & Kongarchapatara, B.. (2021). Sustainable livelihood and revisit intention for tea tourism destinations: an application of theory of reasoned action. Academy of Entrepreneurship Journal , 27 , 1–13 .

Yoopetch, C., Nimsai, S., & Kongarchapatara, B.. (2021). The effects of employee learning, knowledge, benefits, and satisfaction on employee performance and career growth in the hospitality industry. Sustainability (Switzerland) , 13 (8) , Article Number 4101 . https://doi.org/10.3390/su13084101

Nimsai, S., Lai, P., & Yoopetch, C.. (2020). Mapping the Knowledge Base of Sustainable Supply Chain Management: A Bibliometric Literature Review. Sustainability (Switzerland) , 12 (18) , Article Number 7348 . https://doi.org/10.3390/su12187348

Yoopetch, C.. (2020). Women empowerment, attitude toward risk-taking and entrepreneurial intention in the hospitality industry. International Journal of Culture, Tourism, and Hospitality Research , 15 (1) , 59–76 .

Yoopetch, C., & Nimsai, S.. (2019). Science Mapping the Knowledge Base on Sustainable Tourism Development, 1990–2018. Sustainability (Switzerland) , 11 (13) , Article number 3631 . https://doi.org/10.3390/su11133631

Yoopetch, C.. (2019). Women Empowerment, Financial Literacy and Entrepreneurial Intention in the Hospitality Industry. [Conference Paper].

J., S., Rosenberg Taufer, B., L., H., A.A., H., J., S., Yoopetch, C., & J., H.. (2018). A Conceptual Framework of Commercial Hospitality: Perception of Tourists in Thailand and Switzerland. [Book].

Yoopetch, C.. (2018). Determinants of young tourist satisfaction with cultural and heritage tourism. [Conference Paper].

Chirapanda, S., Yoopetch, C., & P., Y.. (2018). Understanding the Young Tourists and the Future Visit Intention to Cultural Tourism Destination. [Conference Paper].

Kampitak, T., & Yoopetch, C.. (2018). The Study of Employee Retention in Thailand’s Airlines Industry. Dusit Thani College Journal , 12 (2) , 193–208 .

Kaewmoracharoen, S., & Yoopetch, C.. (2018). Impacts of Environment, Brand, Location and Price on Customer Loyalty of Mature Customers in Thai Hotel Industry. Dusit Thani College Journal , 12 (1) , 16–29 .

Yoopetch, C., & M., M.. (2017). Japanese Destination Marketing Organization (DMO) website analysis from Thai visitors’ perspective. [Conference Paper].

Yoopetch, C., & Shannon, R.. (2017). Environmental Planning for National Park Management and Sustainable Tourism Development. [Conference Paper].