Dr. Phallapa Petison received her Ph.D. in International Business from Asian Institute of Technology. Her Ph.D. dissertation was on localization strategies in the Thai automobile industry. Her dissertation was awarded as a winner of a special recommendation of outstanding doctoral dissertation in the category of Management and Governance by European Foundation of Management (EFMD) and Emerald. Dr. Phallapa research interests include strategic management, strategic marketing management, qualitative research method and management in automobile industry. She received a research grant from the Sumitomo Foundation to conduct research on Bridging cultural gap between Thai and Japanese expatriates: Case of Japanese expatriate developing local suppliers in the Thai automobile industry. Recently she receives a grant from Thailand Research Fund to conduct a research entitled “Competing with global suppliers: Localization strategies for Thai manufacturers in automotive parts and components industry”. Her research has been published in internationally refereed journals and international referred conference. She also writes on business case study as a columnist for business newspapers and business magazines such as Prachachart Dhurakij, S+M, and For quality, etc. Dr. Phallapa teaches strategic marketing management, qualitative research method, and consulting practice.