College of Management, Mahidol University
Faculty Profile

Biography

Dr. Astrid Kainzbauer received her Doctoral Degree in Social and Economic Sciences at Vienna University of Economics and Business Administration, Austria. She specializes in the area of Intercultural Management, Organizational Behavior and Soft Skills Development. She has many years of teaching experience in this field and has been a visiting lecturer at business schools in Western and Eastern Europe, as well as Australia and Asia. Her research interests include intercultural management, intercultural training as well as cultural influence on teaching/learning styles, experiential learning and embodied cognition. Dr. Kainzbauer also has 30 years of experience in international education. She is Assistant Dean of International Relations at CMMU, and previously held the the position of Vice-Director of International Studies at Vienna University of Economics and Business Administration, Austria.

Research Outputs

2025
Kainzbauer, A.. (2025). Cross-Cultural Management: A Bibliiometric Analysis of the Literature. [Conference Paper].
2024
Kainzbauer, A., & Vora, D.. (2024). A Preliminary Bibliometric Review of Cross-Cultural Management, 2019-2022. [Conference Paper].
2023
Kainzbauer, A.. (2023). Body, Mind & Culture - The Role of the Body in Intercultural Research. [Conference Paper].
2022
Kainzbauer, A.. (2022). Embodied Intercultural Explorations. [Conference Paper].
2021
Kainzbauer, A., & Hallinger, P.. (2021). How does research on sustainable human resource management contribute to corporate sustainability: A document co-citation analysis, 1982–2021. Sustainability (Switzerland) , 13 (21) , Article number 11745 . https://doi.org/10.3390/su132111745
D., V., & Kainzbauer, A.. (2021). Case Study: An expatriate management experience in Thailand. [Book Chapter].
Kainzbauer, A., & Hunt, B.. (2021). Investigating the worldview of professionals: reflections on the challenges of researching in the Thai culture. [Book Chapter].
2020
D., V., & Kainzbauer, A.. (2020). Humanistic Leadership in Thailand: A Mix of Indigenous and Global Aspects using a Cross-Cultural Perspective. Cross Cultural and Strategic Management , 27 (4) , 665–687 .
S., L., Kainzbauer, A., & K.S., H.. (2020). Exploring culture as a paradox: complementary QUEUE analysis of cultural values and practices. Journal of Organizational Change Management , 33 (1) , 127–142 .
2019
S., L., Kainzbauer, A., & Ngamcharoenmongkol, P.. (2019). Conceptual blending of meanings in business marketing relationships. Journal of Business and Industrial Marketing , 34 (7) , 1547–1554 . https://doi.org/10.1108/jbim-10-2017-0247
Kainzbauer, A., & Rungruang, P.. (2019). Science Mapping the Knowledge Base on Sustainable Human Resource Management, 1982-2019. Sustainability (Switzerland) , 11 (14) , Article number 3938 . https://doi.org/10.3390/su11143938
D., V., & Kainzbauer, A.. (2019). Charactistics of Expatriate Leaders in Thailand. [Conference Paper].
D., V., & Kainzbauer, A.. (2019). Global Leadership in a Thai Context. [Conference Paper].
2018
2017
Kainzbauer, A.. (2017). "Guanxi" meets "Personalismo" : examining Chinese - Ecuadorian business interactions. [Conference Paper].
2016
S., L., M., R., Kainzbauer, A., & K.S., H.. (2016). Exploring the perceived value of social practice theories for business-to-business marketing managers. Journal of Organizational Change Management , 29 (5) , 751–768 . https://doi.org/10.1108/jocm-09-2015-0154
Kainzbauer, A., & Hunt, B.. (2016). Meeting the challenges of teaching in a different cultural environment – evidence from graduate management schools in Thailand. Asia Pacific Journal of Education , 36 , 56–68 . https://doi.org/10.1080/02188791.2014.934779
C., S., & Kainzbauer, A.. (2016). Cultural intelligence at work - a case study from Thailand. [Book Chapter].
2015
S., L., Kainzbauer, A., N., T., & K.S., H.. (2015). Ambicultural blending between Eastern and Western paradigms: Fresh perspectives for international management research. Culture and Organization , 21 (4) , 304–320 .
A., R., Kainzbauer, A., & I., D.. (2015). Portuguese cultural standards from an Austrian perspective. Global Economics and Management Review , 20 (2) , 29–37 .
S., L., Kainzbauer, A., S.J., M., & Daskalaki, M.. (2015). International business and the Balti of meaning: Food for thought. Journal of Organizational Change Management , 28 (2) , 177–193 .
Kainzbauer, A.. (2015). Intercultural Encounters Across Continents Cultural Differences China – Ecuador: The Practitioners’ Perspective. [Conference Paper].
Kainzbauer, A.. (2015). Introducing design thinking in Thai management classrooms. [Conference Paper].