College of Management, Mahidol University
Faculty Profile

Biography

Dr. Kittichai Rajchamaha is Associate Professor of Management at Mahidol University’s College of Management. His research explores how to strengthen innovative entrepreneurship, such as Entrepreneurial finance and valuation, New venture strategy and development, Entrepreneurial education and knowledge management, Small business strategies, Technology business incubation for start-ups to engage in sustainability actions across the economic, social, and environmental domains. His work has appeared in Food Control Journal, Sustainability, Journal of Advances in Management Research, International Journal of Food Engineering, Springer Plus, SAGE Open, and Cogent Business and Management, Pertanika Journal of Social Science and Humanities, among others.

Research Outputs

2025
Vorraakkatham, K., Wiriyapinit, M., Bhattarakosol, P., & Rajchamaha, K.. (2025). Knowledge sharing in horticultural community-based enterprises: The determinants of indigenous knowledge sharing. Knowledge Management and E-Learning , 17 (4) , 620–643 . https://doi.org/10.34105/j.kmel.2025.17.029
2024
Rajchamaha, K., Pornparnomchai, M., Vorrakkatham, K., Boonlertvanit, T., & Saengpradab, A.. (2024). Sustainable business model strategy for resilience among pisciculture firms in Thailand. International Journal of Agricultural Sustainability , 22 (1) , Article number 2303894 .
2023
Rajchamaha, K., & Makararpong, D.. (2023). Dairy Farmers’ Intention to Use High-Precision Area-Level Weather Warning Technology in Dairy Farms in Thailand Through an Application on Mobile Phones. International Journal of Interactive Mobile Technologies , 17 (18) , 85–98 .
2022
Rajchamaha, K., & Prapojanasomboon, J.. (2022). Influence of role models on the entrepreneurial skills of science and technology undergraduates. Education and Training , 64 (7) , 981–995 .
Vorraakkatham, K., Wiriyapinit, M., Bhattarakosol, P., & Rajchamaha, K.. (2022). ICT-based Knowledge sharing in rural agricultural communities: A Bibliometric approach. [Conference Paper].
2021
Pornparnomchai, M., & Rajchamaha, K.. (2021). Sharing knowledge on the sustainable business model: An aquaculture start-up case in Thailand. Cogent Business and Management , 8 (1) , Article number 1924932 . https://doi.org/10.1080/23311975.2021.1924932
Gerdsri, N., B., I., Rajchamaha, K., N., M., J., P., & W., W.. (2021). Capability assessment toward sustainable development of business incubators: Framework and experience sharing. Sustainability (Switzerland) , 13 (9) , Article Number 4617 . https://doi.org/10.3390/su13094617
2020
Lapsomboonkamol, S., Wiriyapinit, M., Bhattarakosol, P., & Rajchamaha, K.. (2020). Motivational factors for knowledge sharing in Co-working spaces: Co-working spaces in Thailand from the management perspective. Pertanika Journal of Social Science and Humanities , 28 (3) , 1835–1854 .
Lapsomboonkamol, S., Wiriyapinit, M., Bhattarakosol, P., & Rajchamaha, K.. (2020). Motivational factors for knowledge sharing in co-working spaces. [Conference Paper].
2019
Pornparnomchai, M., & Rajchamaha, K.. (2019). Lean Business Model Canvas and Value Proposition of the Fish Cage Aquaculture. [Conference Paper].
Pimpa, N., & Rajchamaha, K.. (2019). Entrepreneurship Education: Learning Challenges. [Conference Paper].
2018
P., C., & Rajchamaha, K.. (2018). Challenges and difficulties in the implementation of a food safety management system in Thailand: A survey of BRC certified food productions. Food Control , 93 , 274–282 . https://doi.org/10.1016/j.foodcont.2018.06.004
Rajchamaha, K., Wiriyapinit, M., Rueangpaka, V., & Kanjana-Opas, A.. (2018). Knowledge acquisition toward startups' perspectives: Empirical cross-case study of leading technology business incubators in Thailand. Pertanika Journal of Social Sciences and Humanities , 26 (4) , 2489–2504 .
2017
P., C., & Rajchamaha, K.. (2017). The Current Status of Thai Food Manufacturing Plants Certified to BRC Standard. International Journal of Food Engineering , 3 (2) , 146–153 . https://doi.org/10.18178/ijfe.3.2.146-153
Tharavanij, P., & Rajchamaha, K.. (2017). Profitability of Candlestick Charting Patterns in the Stock Exchange of Thailand (SET). SAGE Open , 7 (4) , 1–18 . https://doi.org/10.1177/2158244017736799
P., C., Punnakitikashem, P., & Rajchamaha, K.. (2017). The current status of Thai food manufacturing plants certified to BRC standard. [Conference Paper].
2016
Rajchamaha, K., Wiriyapinit, M., Rueangpaka, V., & Kanjan-Opas, A.. (2016). Startup Knowledge Model within Technology Business Incubator: Case Evidence from a Developing Country. [Conference Paper].
P., C., & Rajchamaha, K.. (2016). Challenges and difficulties in implementing food safety management system towards BRC certified food productions in Thailand. [Conference Paper].
2015
Tharavanij, P., & Rajchamaha, K.. (2015). Performance of technical trading rules: evidence from Southeast Asian stock markets. SpringerPlus (DOI:10.1186/s40064-015-1334-7) , 4 (1) , Article number 552, 40p .
S., T., & Rajchamaha, K.. (2015). Who makes the grade and why? Corporate governance scores in Thailand. Journal of Advances in Management Research , 12 (3) , 249–267 .
Tharavanij, P., Siraprapasiri, V., & Rajchamaha, K.. (2015). Performance of technical trading rules: Evidence from the Thai stock index. International Research Journal of Finance and Economics , 131 , 119–131 .
O., V., Otakanon, B., & Rajchamaha, K.. (2015). The Study of Sustainably Strategic Innovative towards digital and printing-based SMEs: Evidences of Practical Case Studies in Thailand. [Conference Paper].