College of Management, Mahidol University
Faculty Profile

Biography

Dr. Sirisuhk Rakthin has been an adjunct lecturer at CMMU since 2002 and currently joined CMMU as a full-time lecturer. She earned her first bachelor degree in Electrical Engineering from Kasetsart University and her second degree in Laws from Sukhothai Thammathirat Open University. She received an MBA in Strategic Management and Consulting from MIT Sloan School of Management. Additionally, she completed an M.S. in Business Research and received a Ph.D. in Marketing from Michigan State University, U.S.A. Prior to joining CMMU, Dr. Sirisuhk worked for over 15 years in international marketing, laws, and strategic planning in telecom industry. Her broad experience as a senior management in developing and managing large-scale telecom projects including international operations and investments provides her with the perfect opportunity to contribute to her teaching and research in both marketing and strategic management areas. Dr. Sirisuhk's research interests include marketing strategy, knowledge transfer and management, international business management and cultural intelligence, innovation and entrepreneurship, and new product development process.

Research Outputs

2026
Punjaisri, K., Rakthin, S., Oo, N. C. K. K., & Dangsungwan, J.. (2026). From franchisor support and communication to franchisees' perceived performance: a case of café franchise in Thailand. Journal of Asia Business Studies .
2025
Oo, N. C. K. K., & Rakthin, S.. (2025). Knowledge-oriented leadership and organizational resilience in SMEs during a crisis: The mediation role of innovation quality. Journal of Innovation and Knowledge , 10 (5) , 100775 . https://doi.org/10.1016/j.jik.2025.100775
2024
N., J., Rakthin, S., & Hallinger, P.. (2024). Bibliometric Review of the Landscape and Thematic Structure of Research on Sustainable Mining in ASEAN, 1942-2002. Journal of Sustainable Mining , 23 (3) , 270–284 .
Rakthin, S., Chaithanapat, P., Otakanon, B., & Thananusak, T.. (2024). Absorptive capacity for market knowledge and knowledge creation outcomes: the case of Thai SMEs. Knowledge Management Research and Practice , 22 (4) , 327–339 .
Rakthin, S., Thananusak, T., Zhu, R., Khin Khin Oo, N.C., & Punnakitikashem, P.. (2024). Strategic Adaptation and Business Development: A Case Study of a Born-Global Medical Tourism Facilitator Responding to a Crisis. [Conference Paper].
2023
N., J., Oo, K. K., & Rakthin, S.. (2023). Toward a sustainable business model: A study of market perception and value propositions of stone dust concrete in Thailand. Business Strategy and Development , 6 (4) , 991–1005 .
J., S., & Rakthin, S.. (2023). Determinants of digital wallet adoption and super app: A review and research model. Management and Marketing , 18 (3) , 270–289 .
2022
Rakthin, S., Punnakitikashem, P., & Oo, K. K.. (2022). A Conceptual Framework about Employees’ Proactive Behavior and Supervisor’s Favorable Evaluation: Moderating Effects of Dissimilarity in Supervisors’ Cultural Dimensions. Archives of Business Research , 10 (3) , 251–267 .
Oo, K. K., & Rakthin, S.. (2022). Integrative Review of Absorptive Capacity’s Role in Fostering Organizational Resilience and Research Agenda. Sustainability (Switzerland) , 14 (9) , Article number 12570 . https://doi.org/10.3390/su140912570
P., C., Punnakitikashem, P., Oo, K. K., & Rakthin, S.. (2022). Relationships among knowledge-oriented leadership, customer knowledge management, innovation quality and firm performance in SMEs. Journal of Innovation and Knowledge , 7 (1) , Article number 100162 . https://doi.org/10.1016/j.jik.2022.100162
2021
Rakthin, S., Punnakitikashem, P., & K., A.. (2021). Factor Influencing Employee Engagement: Evidence from Thai SMEs. Kasetsart Journal of Social Sciences , 42 (3) , 482–488 .
P., C., & Rakthin, S.. (2021). Customer knowledge management in SMEs: Review and research agenda. Knowledge and Process Management , 28 (1) , 71–89 .
2020
Uawongchai, P., Rakthin, S., & Lumlongrut, S.. (2020). Factors Influencing Viewers’ Satisfaction and Word of Mouth when Watching Thairath TV News Programs. Executive Journal , 40 (1) , 44–65 .
2019
Punnakitikashem, P., & Rakthin, S.. (2019). Supportive factors of job and life satisfaction: Empirical evidence from disclosed lesbian, gay, and bisexual (LGB) workforce in Thailand. Journal of Management and Organization , 25 (5) , 711–730 . https://doi.org/10.1017/jmo.2017.32
Wuttipornpattara, J., Rakthin, S., & Lumlongrut, S.. (2019). Factors Influencing Thai Consumers’ Purchasing Behavior of Second Hand Furniture. Suthiparithat Journal , 33 (107) , 153–165 .
Rakthin, S., & K., A.. (2019). Factor Influencing Employee Engagement in Thai SMEs. [Conference Paper].
2018
S., K., Rakthin, S., & Lumlongrut, S.. (2018). Factors Influencing Organic Pet Food Purchasing Behavior of Consumers in Bangkok Metropolis. Srinakharinwirot Business Journal , 9 (1) , 1–15 .
Rakthin, S.. (2018). Deconstruction of Absorptive Capacity and its Applications. [Conference Paper].
T., R., & Rakthin, S.. (2018). Factors Influencing Consumer’s Choices of Green Shop. Suthiparithat Journal , 32 (103) , 95–106 .
2017
Rakthin, S.. (2017). Exploring the Roles of Market-Driven Capability and Functional Diversification in Market Knowledge Transfer within MNCs. [Conference Paper].
Thananusak, T., Rakthin, S., & Punnakitikashem, P.. (2017). Factors affecting the intention to buy electric vehicles: empirical evidence from Thailand. International Journal of Electric and Hybrid Vehicles , 9 (4) , 361–381 . https://doi.org/10.1504/ijehv.2017.089875
Nateprapit, S., Rakthin, S., Rueangpaka, V., & Punnakitikashem, P.. (2017). Research and Development Trend for Medical Services Industry Associated with Regenerative Medicine in Ophthalmology. Modern Management Journal , 15 (2) , 67–76 .
2016
Rakthin, S., & J.F., W.. (2016). Managing market intelligence: The comparative role of absorptive capacity and market orientation. Journal of Business Research , 69 (12) , 5569–5577 . https://doi.org/10.1016/j.jbusres.2016.03.064
Rakthin, S.. (2016). Assessing Intra-Firm Market Knowledge Transfer: The Mediating Roles of Trust Worthiness of Source and Perceived Value of Shared Common Knowledge. [Conference Paper].
2015
Rakthin, S.. (2015). Moderating role of individual cultural differences on supervisory rating of employee performance and behavior. Kasetsart Journal of Social Sciences , 36 (3) , 607–617 .
Rakthin, S.. (2015). Assessing Knowledge Transfer in a Thai Multinational Corporation. Global Business and Organizational Excellence , 34 (6) , 30–41 .
Rakthin, S.. (2015). Is Being a Proactive Employee Always Good? The Effect of Individual's Cultural Difference. [Conference Paper].
Rakthin, S.. (2015). Knowledge Transfer Performance of MNCs: Exploring the Role of Functional Diversification and Orientation International Conference on Business and Social. [Conference Paper].