Publications

 

Year: 2012

  • Punnakitikasem, P., Buavarapor, N., Maluesri, P. & Leelartapin, K. (2012). Health Care Service Quality: Case Example of a Hospital with Lean Implementation, Chicago, USA., The POMS Annual conference. [More]
  • Virasa, T. (2012). R&D internationalization and university-industry linkages: the case of academia and Japanese multinationals in Thailand. Hsinchu, Taiwan. [More]
  • Cai, Y. & Shannon, R. (2012). Personal values and mall shopping behaviour: The mediating role of intention among Chinese consumers. International Journal of Retail and Distribution Management, 40(4), 290-318. [More]
  • Cai, Y. & Shannon, R. (2012). Personal values and mall shopping behavior: The mediating role of attitude and intention among Chinese and Thai consumers. Australasian Marketing Journal, 20(1), 37-47. [More]
  • Kantrabutra, S. & Suriyankietkaew, S. (2012). Sustainable leadership at Thai President Foods, Bangkok, Thailand, The 4th HR conference. [More]
  • Siemenhuner, T. & Kantrabutra, S. (2012). Sustainable leadership at a leading sanitary ware manufacturer, Bangkok, Thailand, The 4th HR conference. [More]
  • Reis, D. & Hunt, B. (2012). Ensuring Corporate Sustainability: Designing and Managing and Innovation Pipeline in An Organization, Bangkok, Thailand, The 4th HR conference. [More]
  • Dimmock, S. G., Kouwenberg, R. & Wakker, P. P. (2012). Ambiguity attitudes and portfolio choice: Evidence from a large representative survey, Amsterdam, the Netherlands, 2012 Netspar International Pension Workshop. [More]
  • Kantrabutra, S. & Suriyankietkaew, S. (2012). Examining relationships between organic leadership and corporate sustainability: A proposed model. Journal of Applied Business Research, 28(1), 67-80. [More]
  • Intarakumnerd, P., Gerdsri, N. & Teekasap, P. (2012). The roles of external knowledge sources in Thailand's automotive industry. Asian Journal of Technology Innovation, 20(SUPPL.1), 85-97. [More]
  • Petison, P., Thongthou, S. & Lekmoung, K. (2012). Customer-oriented New Product Design using Means-end Theory: A Case Study of a Fashion Design T-shirt. Journal of Global Fashion Marketing, 3(4), 187-192. [More]
  • Pacharapha, T. & Ractham, V. (2012). The relationship between knowledge characteristics and knowledge value, Vietnam, 16th PACIS. [More]
  • Kantrabutra, S. (2012). Putting Rhineland principles into practice in Thailand: Sustainable leadership at Bathroom Design Company. Global Business and Organizational Excellence, 31(5), 6-19. [More]
  • Khongdee, R.-A. & Gerdsri, N. (2012). Managing the selection of technology projects in Public Sector, the 4th ThaiTIMA Annual Conference on Technology and Innovation Management, Bangkok, Thailand,. [More]
  • Kongarchapatara, B. & Shannon, R. (2012). Investigating the Effectiveness of a Loyalty Program Through the Relationships of Program Design, Implementation, and Customer Loyalty., Adelaide, Australia, the ANZMAC2012. [More]
  • Petison, P., Lekmoung, K. & Thongthou, S. (2012). Customer-oriented new product design using meands-end theory: A case study of a fashion design T-shirt under brand COMMON-T, 2012 Global Marketing Conference. [More]
  • Bunpongmanee, Y., Pruthimongkol, W., Chimmanit, N. & Virasa, T. (2012). Building an innovative business with the use of internet and online gaming technologies. [More]
  • Rungruang, P. (2012). Antecedents of Organizational Commitment of Academics in Thailand: Qualitative Analysis. Research Journal of Business Management, 6(2), 40-51. [More]
  • Sirapracha, J. (2012). Branding and customer experience in the wireless telecommunication industry. International Journal of Trade, 3(2). [More]
  • Kantrabutra, S. (2012). Vision-based leadership at Southeast Asia's leading service enterprise: Etic or Emic?. Journal of applied business research, 28(5), 837-850. [More]

Year: 2011

  • Kantrabutra, S. & Avery, G. C. (2011). The Power of Vision: Statements That Resonate. New York : McGraw-Hill. [More]
  • Cai, Y. & Shannon, R. (2011). Exploring The Effect Of Personal Values On Mall Shopping Behavior Between Thai And Chinese Consumers, Kona, Hawaii, USA, the Cross Cultural Research Conference. [More]
  • Jirachocksubsin, P. & Shannon, R. (2011). Contrasting Thai And Thai-Chinese Attitudes Towards Savings Intention, Kona, Hawaii, USA, The Cross Cultural Research Conference. [More]
  • Kantrabutra, S. & Siemenhuner, T. (2011). Predicting Corporate Sustainability: A Thai Approach, number 6, Bacelona, Spain, 2011 Bacelona European Academic Conference. [More]
  • Hunt, B. & Kainzbauer, A. (2011). Experiential Learning, Cultural Alighment And Teaching Excellence, 3rd Asian Conference on Education 2011. [More]
  • Leelartapin, K., Maluesri, P. & Punnakitikasem, P. (2011). Service Quality Assessment In Public Hospital In Bangkok Using SERVQUAL Model. KMUTT research and Development Journal, 34(4), 444-456. [More]
  • Guo, Z. & Cai, Y. (2011). Exploring The Antecedents Of Compulsive Buying Tendency Amond Adolescents In China And Thailand: A Consumer Socialization Perspective. African Journal of Business Management, 5(24), 10198-10209. [More]
  • Taechapiroontong, N. & Suecharoenkit, P. (2011). Trading Performance Of Individual, Institutional, And Foreign Investors: Evidence From The Stock Exchange Of Thailand. International Research Journal of Finance and Economics, 75, 157-174. [More]
  • Kongarchapatara, B., Laisawat, S. & Shannon, R. (2011). Shopping Motives And Attitudes Towards Retail Attributes, Oxford University, UK, 6th Asia Pacific Retail Conference. [More]
  • Pilantananont, N., Rattanapon, P. M. & Daoh, A. Y. (2011). Curriculum Standard For Living Together Happily In Diverse Society, Singapore, ERAS 2011. [More]
  • Laisawat, S., Jantarat, J. & Shannon, R. (2011). Comparative Analysis Of High/Low Patronage Intention And Heavy/Light Spenders On Usage Of Information Sources, Oxford University, UK, 6th Asia Pacific Retail Conference. [More]
  • Ractham, V. & Nuttavuthisit, K. (2011). Why Female Executives Prosper In Thailand: The Counter Balanced Power Of Women In Thai Society, Seattle, USA, 2011 Global business & International Management Conference. [More]
  • Punnakitikasem, P. & Adebanjo, D. (2011). Web-Based Application Technology In Supporting Vmi: Enabling Factors And Expected Outcomes, Taipei, Taiwan, 16th APDSI Annual Meeting (APDSI 2011). [More]
  • Suebsin, C. & Gerdsri, N. (2011). Lesson Learned From It Adoption In Healthcare Organizations: A Comparative Study, Portland, Oregon, USA, PICMET 2011. [More]
  • Chutivongse, N. & Gerdsri, N. (2011). Key Factors Influencing The Development Of Innovative Organizations: An Exploratory Study, Portland, Oregon, USA, PICMET 2011. [More]
  • Petison, P. & Nithi-ubati, C. (2011). Competencies Based Development In Emerging Market: Case Study Of Toshiba Thailand, Singapore, 12th international conference on global business and economic development (SGBED. [More]
  • Vatananan, R. S. & Gerdsri, N. (2011). An Analytical Approach To Assess The Current State Of A Roadmap, Portland, Oregon, USA, PICMET 2011. [More]
  • Srichot, C., Thongla, N., Kunentrasai, S. & Gerdsri, N. (2011). Technology Adoption And Diffussion Of Innovation: Examining E-Newspaper In Bangkok, Thailand, IEEE Thailand Technology Council, The 3rd Thailand Technology and Innovation Management Associate. [More]
  • Wongnitipat, S. & Gerdsri, N. (2011). Supplier Evaluation And Selection: A Case Example Of Motocycle Manufacturing Company, Thailand, IEEE Thailand Technology Council, The 3rd Thailand Technology and Innovation Management Associate. [More]
  • Tansurat, P. & Gerdsri, N. (2011). Strategic Importance of Technological Substitution, Thailand, IEEE Thailand Technology Council, The 3rd Thailand Technology and Innovation Management Associate. [More]
  • Booranagan, S. & Punnakitikasem, P. (2011). Organizational Innovation: Six Sixma Strategy Implementation In Aircraft Maintenance Process Improve, Thailand, IEEE Thailand Technology Council, The 3rd Thailand Technology and Innovation Management Association. [More]
  • Sittichartburana, N. & Punnakitikasem, P. (2011). Organizational Innovation In Restaurants: Case Study Of Lean Implementation In Mk Restaurant, Thailand, IEEE Technology Management Council, The 3rd Thailand Technology and Innovation Management Association. [More]
  • Thakolsri, L. & Ractham, V. (2011). Network Continual Usage In Thailand Facebook Pages, Thailand, IEEE Thailand Technology Council, The 3rd Thailand Technology and Innovation Management Associate. [More]
  • Chatpinyakoop, C. (2011). Learning Innovation: An Example of Problem-Based Learning With Computer Simulation, Thailand, IEEE Thailand Technology Council, The 3rd Thailand Technology and Innovation Management Associate. [More]
  • Yodying, T., Sooksoontaree, P. & Petison, P. (2011). Factors Effecting Toyota Dealers’ Motivation Implementing Environment Management System (ISO14001:2004), Thailand, IEEE Thailand Technology Council, The 3rd Thailand Technology and Innovation Management Associate. [More]
  • Chanjaroen, K., Yodnin, R., Viriyasiripaisal, S. & Virasa, T. (2011). Creating An Innovative Business Model With The Use Of Online Technology And Social Network: A Case Example Of Football Hero, Thailand, IEEE Thailand Technology Council, The 3rd Thailand Technology and Innovation Management Associate. [More]
  • Chansima, P., Kulkanyade, S. & Petison, P. (2011). An Analysis Of Commercial Marketing Strategies Of Innovative Product: Case Study Of Anti-Tumor Activiy Extract From Dry Longan, Thailand, IEEE Thailand Technology Council, The 3rd Thailand Technology and Innovation Management Associate. [More]
  • Cumperayot, P. & Kouwenberg, R. (2011). Early Warning Systems For Currency Crises: A Multivariate Extreme Value Approach, London, UK, Cass Business School, The 3rd EMG conference on Emerging Markets Finance. [More]
  • Rungruang, P. (2011). Antecedents Of Organizational Commitment Of Academics In Thailand: Qualitative Analysis, Turkey, International Conference on Business and Management. [More]
  • Tugrul, D., Gerdsri, N., Irmak, K. & Dundar, K. (2011). Technology Development Envelope Approach For The Adoption Of Future Powertrain Technologies: A Case Study Of Ford Otosan Roadmapping Model. Journal of Transportation Systems Engineering and Information Technology, 11(2), 58-69. [More]
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