Marketing

Members

Publications

  • Guido, G., Pichierri, M., Rizzo, C., Chieffi, V. & Moschis, G. (2020). Information processing by elderly consumers: A five-decade review. Journal of Services Marketing, 35(1), 14-28. [More] 
  • Boonchoo, P., Suwandee, S., Lertwannawit, A. & Racela, O. (2020). Do we follow the crowd on social media? Experimental evidence on consumer attitudes in the contexts of NeWOM and firm crisis response. Asia Pacific Journal of Marketing and Logistics, 33(1), 162-184. [More] 
  • Shannon, R., Mathur, A. & Moschis, G. (2020). Toward Achieving Sustainable Food Consumption: Insights from the Life Course Paradigm. Sustainability (Switzerland), 12(13), Article number 5359. [More] 
  • Aljamal, A., Speece, M. & Bagnied, M. (2020). Sustainable policy for water pricing in Kuwait. Sustainability (Switzerland), 12(8), 3257. [More] 
  • Santipiriyapon, S., Leelapanyalert, K. & Kohlbacher, F. (2020). The rebranding of Srichand: Transforming a 70-year-old small and medium enterprise into a disruptive global player. Global Business and Organizational Excellence, 39(4), 1-9. [More] 
  • Arunchit, B., Saenchaiyathon, K., Naipinit, A. & Petison, P. (2019). Using interpreatative structureal modelling to explore socio emotional wealth (SEW) that inflencen on family firm performanace.. Modern Management Journal , 17(2), 91-98. [More] 
  • Kongarchapatara, B. (2019). Exploratory Study of Hedonic Motivation in Food and Grocery Shopping in Thailand. International Journal of Social Science and Human Behavior Study, 6, 53-57. [More] 
  • Vatananan-Thesenvitz, R., Schaller, A. & Shannon, R. (2019). A bibliometric review of the knowledge base for innovation in sustainable development. Sustainability (Switzerland), 11(20), Article number 5783. [More] 
  • Dey, B., Sarma, M., Pandit, A., Sarpong, D., Kumari, S. & Punjaisri, K. (2019). Social media led co-creation of knowledge in developing societies: SME’s roles in the adoption, use and appropriation of smartphones in South Asia. Production Planning and Control, 30(10-12), 1019-1031. [More] 
  • Utchawong, A. & Petison, P. (2019). Product placement in Sit-com: Evidence from eye tracking, Istanbuk, Turkey, IASTEM- 682ND International Conference on Economic and Business Management. [More]