Publications

 

Year: 2019

  • Pimpa, N. (2019). Entrepreneurship Education: Learning Challenges, Penang, Malaysia, The 13th Asian Academy of Management International Conference 2019 (AAMC 2019). [More]
  • Punjaisri, K., Alwi, S. & Kajewski, K. (2019). An interpretive enquiry into the creation of a CEO personal brand and stakehoder engagement via social media, Hamburg, Germany, 28-31 May 2019, the 48th Annual Conference for the European Marketing Academy. [More]
  • Utchawong, A. & Petison, P. (2019). Product placement in Sit-com: Evidence from eye tracking, Istanbuk, Turkey, IASTEM- 682ND International Conference on Economic and Business Management. [More]
  • Thananusak, T. (2019). The Sustainable Business Movement: The Case of B Corp Certification in Thailand, Los Ageles, USA, the 2019 Global B Crop Academic Community Roundtable. [More]
  • Rakthin, S., Pisitsupakarn, N. & Aksaravut, K. (2019). Factor Influencing Employee Engagement in Thai SMEs, Paris, France, the IISES International Academic Conference. [More]
  • Otakanon, B., Ngmrojanavanich, N., Muangsin, N. & Gowanit, C. (2019). A Search for Value Propositions for Small Food Firms, Tokyo, Japan, the 35th International Conference on Business, Education, Social Science, and Management (BESM-35). [More]
  • Pornparnomchai, M. & Rajchamaha, K. (2019). Lean Business Model Canvas and Value Proposition of the Fish Cage Aquaculture, Tokyo, Japan, the 35th International Conference on Business, Education, Social Science, and Management (BESM-35). [More]
  • Arbhasil, D. (2019). Reactions to CEO's strategy discourse: A case study, Berlin, Germany, the 3rd International Academic Conference on Humanities and Social Sciences. [More]
  • Yoopetch, C. (2019). Residents’ Perceptions toward Overtourism in Urban Destinations: A Case Study of Bangkok, Thailand, Bangkok, Thailand, the 3rd International Conference on Tourism and Business. [More]
  • Yoopetch, C. (2019). Women Empowerment, Financial Literacy and Entrepreneurial Intention in the Hospitality Industry, Bangkok, Thailand, the 3rd International Conference on Tourism and Business. [More]
  • Kongarchapatara, B. (2019). Exploratory Study of Hedonic Motivation in Food and Grocery Shopping in Thailand, Bangkok, Thailand, the 9th international conference on Advances in Social Science, Management and Human Behavior. [More]
  • Shannon, R., Pulsiri, N., Vatananan, R., Tantipisitkul, K., Aung, T., Schaller, A. et al. (2019). Achieving Sustainable Development Goals for People with Disabilities through Digital Technologies, Portland, USA, the PICMET'19 Conference "Technology Management in the Word of Intelligent Systems". [More]
  • Tansurat, P. & Gerdsri, N. (2019). Incorporating Dynamics into Technology Roadmapping: Research Opportunities and Challenges, Portland, USA, the PICMET'19 Conference "Technology Management in the Word of Intelligent Systems". [More]
  • Taechapiroontong, N. & Chanttasahawat, S. (2019). Top Management Changes and Firm Stock Performance, Tokyo, Japan, the International Conference on Business, Big-Data, and Decision Sciences (ICBBD). [More]
  • Vora, D. & Kainzbauer, A. (2019). Charactistics of Expatriate Leaders in Thailand_1, Boston, USA, the 79th Annual Meeting of the Academy of Management. [More]
  • Punjaisri, K., Alwi, S. & Kajewski, K. (2019). An interpretive enquiry into the creation of a CEO personal brand and stakeholder engagement via social media, London, UK, the AM Academy of Marketing. [More]
  • Rungruang, P. (2019). Factors affecting turnover intention of temporary employees of an airline company, Oxford, UK, the Applied Research International Conference on World Economic & Social Review. [More]
  • Vora, D. & Kainzbauer, A. (2019). Global Leadership in a Thai Context, Copenhagen, Denmark, the Academy of International Business (AIB) 2019 Copenhagen Conference. [More]
  • Pimpa, N. (2019). Transnational Challenges in Learning and Teaching in Management Education, Boston, USA, the 79th Annual Meeting of the Academy of Management. [More]
  • Tharavanij, P. (2019). Optimal Book-Value Debt Ratio, Bangkok, Thailand, the 8th International Conference on Advancement of Development Administration 2019. [More]
  • Saratun, M. & Dharmapiya, P. (2019). Sustainability of Sufficiency-based school, Curitiba, Brazil, the 2nd World Symposium on Sustainability Science and Research. [More]
  • Suriyankietkaew, S. (2019). Factors Driving Corporate Sustainability in Small Businesses: A Leadership Perspective, Samut Prakarn, Thailand, the 2019 AU International Conference in Business & Economic. [More]

Year: 2018

  • Pimpa, N. (2018). Design Thinking for Sustainability in Management Education, Penang, Malaysia, The 2018 International Conference on Business Sustainability and Innovation. [More]
  • Seeluangsawat, N., Pharm B., M., Leelaphan, B. & Punnakitikasem, P. (2018). The Relationship between Work-Life Skill and Employee Engagement of Caregivers in Nursing Home_1, Bangkok, Thailand, APDSI 2018. [More]
  • Puttipinyo, P. & Petison, P. (2018). The Perceived Value of the Luxury Watch: Understanding Consumer Insight Using the Means End Chain Approach, Tokyo, Japan, 2018 Global Marketing Conference. [More]
  • Zheng, J. C. & Shannon, R. (2018). Usage of Private Label Brands Among Street Vendors in Thailand, Bacelona, Spain, NB&PL International Conference 2018. [More]
  • Rakthin, S. (2018). Deconstruction of Absorptive Capacity and its Applications, Prague, Czech Republic, IISES 38th International Academic Conference. [More]
  • Batrajumroonkul, B. & Kongarchapatara, B. (2018). The Critical Role of Internal Marketing R&D Collaboration in Private Organization towards New Product Performance, Malaysia, 2nd Asia International Multidisciplinary Conference. [More]
  • Virasa, T. & Promsiri, T. (2018). The Effect of Design process on new venture idea development with different external enablers, ACERE 2018. [More]
  • Poosriroj, K. & Ractham, V. (2018). Factors affecting knowledge sharing of undergraduate students: A comparison between private and public universities in Thailand, Singapore, The 2nd International Conference on Innovative Research in Science, Technology and Management. [More]
  • Zaby, S. & Phoopatana, T. (2018). Financial Institutions and Reputational Risk Management: A Holistic Approach, Bangkok, Thailand, 2018 International Conference of Asia Marketing Association. [More]
  • Dimmock, S., Kouwenberg, R., Mitchell, O. & Piejnenburg, K. (2018). Household Portpolio Underdiversification and Probability Weighting: Evidence from the Field, Amsterdam, Natherlands, Research in Behavioral Finance conference 2018. [More]
  • Pora, U., Thawesaengskulthai, N., Gerdsri, N. & Triukose, S. (2018). Data-driven Roadmapping Turning Challenges into Opportunities, Hawaii, USA, PICMET 2018. [More]
  • Tannirandon, A. & Gerdsri, N. (2018). Integration of community preference in energy planning: A way for sustainability, Hawaii, USA, PICMET 2018. [More]
  • Otakanon, B. & Ngmrojanavanich, N. (2018). A New Survival Paradigm for Thai Food SMEs, Krabi, Thailand, 2018 2nd International Symposium on Social Sciences, Arts and Humanities (SYSSARM 2018). [More]
  • Chirapanda, S., Yoopetch, C. & Yoopetch, P. (2018). Understanding the Young Tourists and the Future Visit Intention to Cultural Tourism Destination, Bangkok, Thailand, Consumer Life-course Studies Group (CLSG) 2018 International Conference Series. [More]
  • Kongarchapatara, B. & Rodjanatara, C. (2018). Factors affecting adoption versus behavioral intention to use QR code payment application, Osaka, Japan, e-CASE & E-Tech 2018. [More]
  • Shannon, R., Yoopetch, C. & Moschis, G. P. (2018). Exploring Financial Literacy and Saving Behaviours Across Age Cohorts in Thailand: A Life Course Approach, Bangkok, Thailand, 2018 International Conference of Asia Marketing Association. [More]
  • Yoopetch, C. (2018). Determinants of young tourist satisfaction with cultural and heritage tourism, Hiroshima, Japan, The 2nd Asian Symposium on Tourism for Development. [More]

Year: 2017

  • Suriyankietkaew, S. (2017). Leadership Factors for Corporate Sustainability in Thailand: Employee Perspectives, World Business Institute, Australia, 47th International Business Research Conference. [More]
  • Ansari, S. & Thananusak, T. (2017). Managing Status Conflicts: A Case Study of a University Press, SMS, The 2017 SMS Annual Conference. [More]
  • Srisakunwan, S. & Petison, P. (2017). A Study of the Pre-implementation Management process for RFID Technology in Hospital Healthcare A Conceptual paper, London, UK, ICSSH, The 23rd ICSSH conference. [More]
  • Yoopetch, C. & Shannon, R. (2017). Environmental Planning for National Park Management and Sustainable Tourism Development, ICTB2017, Lucerne University of Applied Sciences and Arts. [More]
  • Rakthin, S. (2017). Exploring the Roles of Market-Driven Capability and Functional Diversification in Market Knowledge Transfer within MNCs, Vienna, Austria, IISES 33rd International Academic Conference. [More]
  • Buathongchan, A. & Rungruang, P. (2017). The Sharing Economy: A Case Study of Airbnb in Thailand, Osaka, Japan, ACMASS 2017 conference. [More]
  • Promsiri, T. & Virasa, T. (2017). Study the Effect of Design Process on Business Idea Development, Austria, 2017 ISPIM Innovation Conference. [More]
  • Chutivongse, N. & Gerdsri, N. (2017). Building the Gaps for being an Innovative Organization, Austria, 2017 ISPIM Innovation Conference. [More]
  • Kainzbauer, A. (2017). “Guanxi” meets “Personalismo”: examining Chinese – Ecuadorian business interactions, Lima, Peru, Academy of International Business Latin America Chapter Annual Conference. [More]
  • Chaonituthisai, P., Punnakitikasem, P. & Rajchamaha, K. (2017). The current status of Thai food manufacturing plants certified to BRC standard, Hanoi, Vietnam, ICFES 2017. [More]
  • Arijitsatien, C. & Ractham, V. (2017). The Effects of Knowledge Creation Process Upon the Organizational Performance: A Study of Thai Banking Industry, Hong Kong, 2017 6th International Conference on Knowledge, Culture and Society (ICKCS 2017). [More]
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