Pattana Boonchoo, Ph.D Asst. Prof. Specializations: Entrepreneurial Marketing, International Marketing, Consumer Behavior Pattana Boonchoo is an Assistant Professor in Marketing at the College of Management, Mahidol University (CMMU), Thailand. His current research interests include entrepreneurial marketing, international marketing, and consumer behavior. Pattana holds a Ph.D. in Management from Henley Business School, University of Reading, UK, an MBA from California State University, Northridge, USA, and Bachelor of Business Administration with a specialization in international business management from Assumption University, Thailand. Prior to joining CMMU, Pattana was Lecturer in International Business Management at Assumption University and Lecturer/Assistant Professor in Marketing at Thammasat Business School.

Research Area: Marketing  Phone: 02-2062000#2136  Location: MU Building 14th Floor

Publications

Article

• Boonchoo, P., Suwandee, S., Lertwannawit, A. & Racela, O. (2020). Do we follow the crowd on social media? Experimental evidence on consumer attitudes in the contexts of NeWOM and firm crisis response. Asia Pacific Journal of Marketing and Logistics, 33(1), 162-184.[More]