Proceedings | Strategy and Innovation area | Year 2014 | |
Key Success Factor of Strategic Alliance in Creating Share Valueby Kiattichai Kalasin | |
The 6th THAITIMA 2014 in
Bangkok, Thailand 5-6 June 2014 |
AbstractThe concept of creating share value is shows the connection of create value between business and social for competitive advantage in industry and sustainable. This article study on factors of success. In managing strategic alliances between communities and companies. From the case study of Nestle and Unilever is compatibility in both the vision and the corporate culture, complementary alliances, as well as adhering to the commitment, both from the company and the community. This will lead to the success of creating shared values, resulting in sustainability.
Keywords: - |