Proceedings | Strategy and Innovation area | Year 2014 | |
Technology Roadmapping for an Emerging Small Software Businessby Arthittaya Dararuang; Nathasit Gerdsri | |
The 6th THAITIMA 2014 in
Bangkok, Thailand 5-6 June 2014 |
AbstractThe paper presents the study of technology roadmapping for emerging small business. This study applies technology roadmapping approach through the in-depth interview with the executive and management team to analyze and develop a technology roadmap for the case study firm. The result of technology roadmapping analysis presents the clear linkage among market opportunities, products, and technologies needed to be developed. Through the post roadmapping process audit, the management expresses that with this clear roadmap, it allows the management to be able to clearly communicate the future plan with the team and effectively allocated limited resources.
Keywords: - |