Proceedings | Leadership area | Year 2015 | |
Introducing Design Thinking in Thai Management Classroomsby Astrid Kainzbauer | |
The 75th Annual Meeting of the Academy of Management : Opening Governence in
British Columbia, Canada August 2015 |
AbstractManagement scholars and educators have long been calling for changes to make management education more relevant for an increasingly messy, unpredictable and complex business reality. In particular the rational-analytic teaching approach of business schools has been criticized in favor of methods that allow for more exploratory learning with room for experimentation, intuition and reflection. As Starkey&Tempest (2009) aptly put it: “We need to balance calculation with imagination” (Starkey&Tempest, 2009:578).
In this paper I explore an alternative approach to teaching management. Tapping into the literature on design thinking and embodied realism, I present a tool which encourages students to uncover their intuitive insights and to experiment with exploration and reflection. I report on using the tool in Thai management classrooms and elaborate on expected and unexpected benefits I discovered.
Keywords: design thinking, embodied realism, analogically-based methods, experiential learning, management education |