Proceedings | Strategy and Innovation area | Year 2015 | |
Proposed step to analyze organizational characteristics and develop a roadmap for being an innovative organizationby Norawat Chutivongse; Nathasit Gerdsri | |
PICMET '15 Conference in
Portland, USA 2-6 August 2015 |
AbstractInnovation has become a key driver for an organization to promote sustainable organizational competitiveness in a business competition. The purpose of this paper is to propose the approach to help the management of an organization to identify the areas needed for improvement based on the difference between the current status and organizational targets. The strategic gaps are used to facilitate the management team of any organization to set and implement the proper strategic directions for leading their organization to become an innovative organization.
Keywords: - |