Proceedings | Operations Management area | Year 2015 | |
Application of E-Business and Operations in Amazon.comby Duangporn Suriyajantrathong; Rattikarn Changsiangand; Prattana Punnakitikasem | |
7th thaitima in
Bangkok |
AbstractE-Business and Operations is a form of business processes apply the network (Internet, Intranet or Extranet) to increase efficient of the business management and marketing for organization or individuals to achieve the convenience and effective. This chapter introduces the concept of E-Business application and high operation through the case study of business online bookstore Amacon.com, that using E-Business model and operation in the business was so successful.
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