Proceedings | Operations Management area | Year 2015
 

Application of E-Business and Operations in Amazon.com

by Duangporn Suriyajantrathong; Rattikarn Changsiangand; Prattana Punnakitikasem
  
  7th thaitima in Bangkok

Abstract

E-Business and Operations is a form of business processes apply the network (Internet, Intranet or Extranet) to increase efficient of the business management and marketing for organization or individuals to achieve the convenience and effective. This chapter introduces the concept of E-Business application and high operation through the case study of business online bookstore Amacon.com, that using E-Business model and operation in the business was so successful.