Article | Marketing area | Year 2018
 

The Study of Employee Retention in Thailand’s Airlines Industry

by T. Kampitak; Chanin Yoopetch
  
  Dusit Thani College Journal 12(2), p.193-208

Abstract

The goal of this paper was to study the main factors encouraging employee’s retention within the airline business in Bangkok, Thailand. Therefore, this study aimed toexamine factors influencing employee to maintain their employment in airline business and to identify the causes of employee turnover within airline industry, including the retention strategies being considered by the airline business section. The study was both qualitative and quantitative that used survey questionnaire and in-depth interviews for primary data with Human Resource representatives while second data collection was conducted by distributing questionnaires to crewmembers in the selected airlines. The research’s results revealed various important factors that had a certain level of influence on employee retention; such as job satisfaction, organizational culture, pay and benefits and retention strategies.

Keywords: Employee Turnover, Employee Retention, Retention Strategies, Airlines Business in Thailand