Article | Marketing area | Year 2018 | |
The Study of Employee Retention in Thailand’s Airlines Industryby T. Kampitak; Chanin Yoopetch | |
Dusit Thani College Journal 12(2), p.193-208 |
AbstractThe goal of this paper was to study the main factors encouraging employee’s retention
within the airline business in Bangkok, Thailand. Therefore, this study aimed toexamine factors
influencing employee to maintain their employment in airline business and to identify the
causes of employee turnover within airline industry, including the retention strategies being
considered by the airline business section. The study was both qualitative and quantitative that
used survey questionnaire and in-depth interviews for primary data with Human Resource
representatives while second data collection was conducted by distributing questionnaires to
crewmembers in the selected airlines. The research’s results revealed various important factors
that had a certain level of influence on employee retention; such as job satisfaction,
organizational culture, pay and benefits and retention strategies.
Keywords: Employee Turnover, Employee Retention, Retention Strategies, Airlines Business in Thailand |