Publications
- Suriyankietkaew, S. & Petison, P. (2020). A Retrospective and Foresight: Bibliometric Review of International Research on Strategic Management for Sustainability, 1991–2019. Sustainability (Switzerland), 12(1), Article number 91.[More]
- Arunchit, B., Saenchaiyathon, K., Naipinit, A. & Petison, P. (2019). Using interpreatative structureal modelling to explore socio emotional wealth (SEW) that inflencen on family firm performanace.. Modern Management Journal , 17(2), 91-98.[More]
- Otakanon, B., Tiparos, P. & Petison, P. (2017). SME Marketing Competencies: A Study of the Thai Jewelry Industry. International Journal of Applied Business and Economic Research, 15(17), 39-50.[More]
- Petison, P. (2015). A Comparison of Three Projective Techniques: Lessons Learned from a Business Research Class. International Journal of Applied Business and Economic Research, 13(6), 4519-4528.[More]
- Petison, P., Thongthou, S. & Lekmoung, K. (2012). Customer-oriented New Product Design using Means-end Theory: A Case Study of a Fashion Design T-shirt. Journal of Global Fashion Marketing, 3(4), 187-192.[More]
- Petison, P. (2009). Bridging Cultural Gap Between Thai And Japanese Expatriates: Case Of Japanese Expatriate Developing Local Suppliers In The Thai Automobile Industry.[More]
- Johri, L. M. & Petison, P. (2008). Value Based Localization Strategies Of Automobile Subsidiaries In Thailand. International Journal of Emerging Markets, 3(2), 140-162.[More]
- Petison, P. & Johri, L. M. (2008). Localization Drivers In An Emerging Market:Case Studies From Thailand. Management Decision, 46(9), 1399-1412.[More]
- Petison, P. & Johri, L. M. (2008). Managing Local Employees: Expatriate Roles In Subsidairy. Management Decision, 46(5), 743-760.[More]
- Petison, P. & Johri, L. M. (2008). Dynamic Of Manufacturer-Supplier Relationships In Emerging Market A Case Of Thailand. Asian Pacific Journal of Marketing and Logistics, 20(1), 76-96.[More]
- Petison, P. & Johri, L. M. (2007). Developing Local Talent In International Subsidiaries: The Importance Of Trust And Respect In Toyota. Development and Learning in Organisations, 21(3), 10-13.[More]
- Petison, P. & Johri, L. M. (2006). Driving Harmony: Philosophy Of Toyota Motor Thailand. Strategic Direction, 22(11), 3-5.[More]
- Petison, P. (2018). Amphawa Chaipattananurak: Comminity Conservation and Development with a Sufficiency Mindset.. Joyboy Advertising Company.[More]
- Petison, P., Prapha, W. & Santipraphob, V. (2016). Community sufficiency in Nan Province. Allen & Unwin.[More]
- Utchawong, A. & Petison, P. (2019). Product placement in Sit-com: Evidence from eye tracking, Istanbuk, Turkey, IASTEM- 682ND International Conference on Economic and Business Management.[More]
- Puttipinyo, P. & Petison, P. (2018). The Perceived Value of the Luxury Watch: Understanding Consumer Insight Using the Means End Chain Approach, Tokyo, Japan, 2018 Global Marketing Conference.[More]
- Srisakunwan, S. & Petison, P. (2017). A Study of the Pre-implementation Management process for RFID Technology in Hospital Healthcare A Conceptual paper, London, UK, ICSSH, The 23rd ICSSH conference.[More]
- Otakanon, B., Tiparos, P. & Petison, P. (2017). SME Marketing Competencies: A Study of the Thai Jewelry Industry, Jakarta, Indonesia, 7th International Conference on Economic, Business and Management.[More]
- Srisakunwan, S. & Petison, P. (2017). A Study of the Pre-implementation Process Management for RFID Technology in Healthcare: A Conceptual Paper, Bangkok, Thaitima the 9th Annual Conference on Technology and Innovation Management.[More]
- Suklim, C. & Petison, P. (2016). Startup and Service Innovation: A case study of WashBox 24, Bangkok, 8th THAITIMA Annual Conference.[More]
- Petison, P. (2016). Building sustainable service supply in primary care unit, the 7th international Conference on operations and supply chain management.[More]
- U-Prasitwong, P. & Petison, P. (2016). "Why they buy": Impacts of packaging elements on children decision making, Prague, Czech Republic, 2016 Prague International Academic Conference on Business & Economics.[More]
- U-Prasitwong, P. & Petison, P. (2015). How children segment product?, Bangkok, CLSG International Conference Series 2015.[More]
- Jantawong, S.-O. & Petison, P. (2015). เทคโนโลยีกับการสร้าง Brand community : กรณีศึกษา Pantip.com, Bangkok, Thailand, The 7th THAITIMA 2015.[More]
- Prajaklertwitaya, I. & Petison, P. (2015). Business Plan: Anti-Tumor Activity Extract from Dry Logan, Bangkok, Thailand, The 7th THAITIMA 2015.[More]
- Jiamcharoen, T. & Petison, P. (2015). นวัตกรรมกับความสามารถทางการแข่งขันของ SMEs : กรณีศึกษา Mike Food Model, Bangkok, Thailand, The 7th THAITIMA 2015.[More]
- Wongcharoenwatana, J. & Petison, P. (2015). Service Innovation Design: Case study of JQ Blue Crab Delivery, Bangkok, Thailand, The 7th THAITIMA 2015.[More]
- Petison, P., Prapha, W. & Santipraphob, V. (2015). Community Sufficiency in Nan Province, Dubrovnik, Croatia, 2015 ISL Symposium.[More]
- Tanthavach, K., Rungruang, P. & Petison, P. (2015). Jeans never die: Why Thai people buy them, London, UK, Management and Business Academy International Business Conference.[More]
- Sirisomboon, L., Otakanon, B., Rungruang, P. & Petison, P. (2015). เทคโนโลยีการสื่อสารและการตลาด : ทัศนคติและพฤติกรรมของผู้บริโภคที่มีต่อ SMS โฆษณาประชาสัมพันธ์, Bangkok, Thailand, The 7th THAITIMA 2015.[More]
- Petison, P. & Manomaikul, K. (2014). Service Innovation: A case study of Zabbver delivery, Bangkok, Thailand, The 6th THAITIMA 2014.[More]
- Petison, P. & Aruanyaprug, P. (2014). Why is functional coffee purchased?: A means to end investigation, Seoul, Korea, 3rd Annual Conference of the CLSG.[More]
- Petison, P. (2013). A comparison of three projective techniques: Lessons learned from a business research class, Portugal, ECRM13.[More]
- Maneechote, S. & Petison, P. (2012). Localization of Supplier Management: Case Studies of Hard Disk Drive Industry in Thailand, the 4th ThaiTIMA Annual Conference on Technology and Innovation Management, Bangkok, Thailand.[More]
- Saenghirum, P., Ratthanadej, S. & Petison, P. (2012). Applying commercial distribution channels in government organization: A case study of innovative cosmeceutical at government pharmaceutical organization, Bangkok, Thailand, The 4th ThaiTIMA Annual Conference on Technology and Innovation Management.[More]
- Petison, P., Lekmoung, K. & Thongthou, S. (2012). Customer-oriented new product design using meands-end theory: A case study of a fashion design T-shirt under brand COMMON-T, 2012 Global Marketing Conference.[More]
- Petison, P. & Nithi-ubati, C. (2011). Competencies Based Development In Emerging Market: Case Study Of Toshiba Thailand, Singapore, 12th international conference on global business and economic development (SGBED.[More]
- Yodying, T., Sooksoontaree, P. & Petison, P. (2011). Factors Effecting Toyota Dealers’ Motivation Implementing Environment Management System (ISO14001:2004), Thailand, IEEE Thailand Technology Council, The 3rd Thailand Technology and Innovation Management Associate.[More]
- Chansima, P., Kulkanyade, S. & Petison, P. (2011). An Analysis Of Commercial Marketing Strategies Of Innovative Product: Case Study Of Anti-Tumor Activiy Extract From Dry Longan, Thailand, IEEE Thailand Technology Council, The 3rd Thailand Technology and Innovation Management Associate.[More]
- Petison, P. (2010). Intercultural Communication And Relationship Marketing: A Conceptual Perspective, London, The United Kingdom, 2010 Global Business & Finance Research Conference.[More]
- Chawengwongwant, N. & Petison, P. (2009). Trust Of Online Shopper In Bangkok, Bangkok,Thailand, 1st ThaiTIMA Annual Conferece.[More]