Burim Otakanon, Ph.D.
Asst. Prof.

Specialization: Marketing, Innovation, Business & Strategic Management, Branding

Dr. Burim Otakanon is a full-time lecturer at the College of Management, Mahidol University. Burim earned his Ph.D. in Technopreneurship and Innovation Management from Chulalongkorn University. Burim was the former deputy dean at the College of Management, Mahidol University. His specializations are in the areas of marketing, innovation, branding, and management. He is the author of Knowledge Management (OCSC) and co-author of Choize Model. He received considerable teaching excellence awards from the College of Management, Mahidol University, and distinguished services and Dedication Award from Assumption University. He also provides consulting services and talks to the government's agencies and businesses, ranging from consumer goods to industrial goods.

  

Otakanon, Burim

 Research Area: Marketing
 Phone: 022062000 #2013
 Location: MU Building 14th Floor

Publications

    Article

  • Otakanon, B., Tiparos, P. & Petison, P. (2017). SME Marketing Competencies: A Study of the Thai Jewelry Industry. International Journal of Applied Business and Economic Research, 15(17), 39-50.[More]
  • Tiparos, P. & Otakanon, B. (2016). Model creation of marketing factors from grounded theory for diamond jewelry retail stores in Bangkok. Australian Journal of Business and Economics Studies, 2(1), 22-34.[More]

    • Proceedings

  • Otakanon, B., Ngmrojanavanich, N., Muangsin, N. & Gowanit, C. (2019). A Search for Value Propositions for Small Food Firms, Tokyo, Japan, the 35th International Conference on Business, Education, Social Science, and Management (BESM-35).[More]
  • Otakanon, B. & Ngmrojanavanich, N. (2018). A New Survival Paradigm for Thai Food SMEs, Krabi, Thailand, 2018 2nd International Symposium on Social Sciences, Arts and Humanities (SYSSARM 2018).[More]
  • Otakanon, B., Tiparos, P. & Petison, P. (2017). SME Marketing Competencies: A Study of the Thai Jewelry Industry, Jakarta, Indonesia, 7th International Conference on Economic, Business and Management.[More]