Proceedings | Strategy and Innovation area | Year 2010
 

Creating New Business Opportunities From Emerging Technological Disciplines: A Case Study Of Biomedical Engineering In Thailand

by Chotirat Apiwattanapong; Tanawat Thaikaew; Prattana Punnakitikasem; Nathasit Gerdsri
  
  The 2nd ThaiTIMA Annual Conference on Technology and Innovation Management in
233-239

Abstract

Nowadays, the technology ventures play important role of economic in every countries. Technology ventures are complex. Moreover, Thai entrepreneurs are not familiar with this type of business. Therefore, this paper aims to present framework in analyzing business opportunities from emerging technological disciplines. Entrepreneurs can use this framework to analyze and identify business opportunities from all aspects, which would result in higher chance of success for new technology ventures. A case example of a company in Biomedical Engineering industry is provided to illustrate the application of this framework.

Keywords: Biomedical Engineering