In this paper we introduce and discuss a new concept that enables an organization to manage idea concepts and innovation initiatives in a process flow to aid corporate sustainability. A key to ensuring corporate sustainability and long-term survival is to generate and maintain a steady flow of ideas and innovations (Irani and Sharp, 1997; Björk and Magnusson, 2008; Andrew et al, 2009). Innovation can give a firm a strong competitive advantage over its rivals (Rodriguez et al, 2002). Innovative companies also generate superior returns to their shareholders (Andrew et al, 2010: 7ff). A traditional corporate response to increase the flow of innovations is to direct financial resources towards human resource (HR) training and development with the aim of enhancing the innovation capacity of their managers and employees. However, more and more organizations instigate special innovation projects designed to identify and develop meaningful idea concepts for specified innovation challenges (Kelley and Littman, 2005). Other firms take systematic approaches to developing their human resource (HR) capability (see discussions in: Harkema, 2003; Smith and Tushman, 2005; Engel, 2011). We organize our paper into three parts. Firstly we outline the importance of innovation in ensuring corporate sustainability and emphasize the value of systematized processes of ideas generation. In so doing, we note the ways in which organizations design effective methods of generating and monitoring innovations. Next we describe and illustrate an innovation pipeline which provides organizations with an effective process tool for corporate innovation managers. We introduce a model of how an organization can design an effective process of innovation development. We describe the benefits for organizations of setting-up and operating an innovation pipeline as a means of managing the innovation portfolio of an organization. We conclude with a discussion of organizational sustainability and innovation.