Proceedings | Management area | Year 2017
 

The Sharing Economy: A Case Study of Airbnb in Thailand

by Anchalee Buathongchan; Parisa Rungruang
  
  ACMASS 2017 conference in Osaka, Japan Aug 2017

Abstract

The current study focused on the sharing economy in Thailand using Airbnb as a case study. The study investigated the meaning of sharing, the reasons behind why someone shared (or not) their homes with travelers, and whether the economic impacts affected their willingness to list their homes on Airbnb. The data were collected from in-depth interviews of 15 respondents who were users and non-users of the home-sharing platform. The results indicated that the meaning of sharing varied from person to person but to all, sharing means to give something away. Sharing became easier with less intimate and personal items. Most respondents felt uncomfortable sharing their home with complete strangers, as it was a personal space. A major barrier to rent out their properties was trust, either in travelers or in Airbnb system. Those who had their properties listed on Airbnb website would use their apartments that they were not currently living in. Most respondents considered that listing properties on Airbnb was a good way of making extra income. All of the respondents who had their listings on Airbnb pointed out that they would still rent out their apartments regardless of the economic circumstances.

Keywords: Sharing economy, Airbnb, Thailand