Young tourists represented the fastest growing group of freely independent travelers around the world. In their search for the unique destination and to explore the world, this group of tourists usually searches for the new destinations, especially the lesser known ones. The premise of the current study is to identify the perception of the young tourists in cultural tourism, which has been promoted for domestic tourists in the past decades. The research applied the qualitative approach with the interviews with the college students to explore their viewpoints on the cultural destinations. The findings indicated that these tourists have interests in visiting cultural destination sites. However, there are some important issues, such as lack of awareness about cultural tourism destination and limited available time to travel. In addition, the study provided marketing implications, which can be useful for the tourism authorities to consider for further tourism marketing activities. Directions for future research are also provided