Nathasit Gerdsri, Ph.D.
Assoc. Prof.

Specializations: Strategic Technology Management, Technology Planning and Roadmapping, Project Management

Dr. Nathasit Gerdsri received his Ph.D. in Systems Science/Engineering and Technology Management from Portland State University (USA) in 2004. His Ph.D. dissertation was on the development of technology development envelope (TDE) for roadmapping of emerging technologies. A part of his dissertation was selected for the PICMET'05-Best Student Paper Award. Dr. Gerdsri completed B. Eng in mechanical engineering from Chulalongkorn University (Thailand) and dual M.S. degrees in mechanical engineering and engineering management. Dr. Gerdsri's research areas include strategic technology management, technology roadmapping, strategic decision making, project management, and international technology management.

Prior to join CMMU, Dr. Gerdsri held a faculty position as Visiting Assistant Professor at PSU where he taught the courses like Technology Roadmapping, Decision Making, etc. Before that, Dr. Gerdsri worked with Intel Corp./R&D Lab located in Oregon (USA) as a technology developer and research program coordinator during 2001-2002. In addition to academic works, Dr. Gerdsri has served the community by providing tutorial presentations, consulting and training services on the issues related to technology roadmapping, technology management, R&D project selection for organizations like PTT Public Company, Siam Cement Group, PICMET'04 in Seoul Korea, APEC meeting on the foresight project of future fuel in 2005 Vancouver CA, Thailand National Science and Technology Development Agency in 2004, Bangkok, Thailand.
  

Gerdsri, Nathasit

 Research Area: Strategy and Innovation
 Phone: 022062000 #2104
 Location: MU Building 13th Floor

Publications

    Article

  • Manotungvorapun, N. & Gerdsri, N. (2021). Positioning academic partners to align with proper modes of university-industry collaboration. International Journal of Business Innovation and Research, 24(2), 261-295.[More]
  • Hirose, Y., Phaal, R., Farrukh, C., Gerdsri, N. & Lee, S. (2020). Characterizing Maturity Levels for Organization-wide Roadmapping Implementation. IEEE Engineering Management Review, 48(4), 133-143.[More]
  • Chutivongse, N. & Gerdsri, N. (2020). Creating an innovative organization: Analytical approach to develop a strategic roadmap guiding organizational development. Journal of Modelling in Management, 15(1), 50-88.[More]
  • Gerdsri, N. & Chuawatcharin, R. (2019). Factors influencing the attitudes and behavioural intentions to use just walk out technology among Bangkok consumers. International Journal of Public Sector Performance Management, 5(2), 146-163.[More]
  • Gerdsri, N., Puengrusme, S., Vatananan, R. & Tansurat, P. (2019). Conceptual framework to assess the impacts of changes on the status of a roadmap. Journal of Engineering and Technology Management, 52, 16-31.[More]
  • Gerdsri, N. & Kongthon, A. (2018). Identify potential opportunity for research collaboration using bibliometrics. International Journal of Business, 23(3), 248-260.[More]
  • Gerdsri, N., Kongthon, A. & Puengrusme, S. (2017). Profiling the Research Landscape in Emerging Areas Using Bibliometrics and Text Mining: A Case Study of Biomedical Engineering (BME) in Thailand. International Journal of Innovation and Technology Management, 14(2), 1740011.[More]
  • Pholawan, T., Kulkaew, S. & Gerdsri, N. (2015). การศึกษาพฤติกรรมการใช้เทคโนโลยีและปัจจัยที่มีผลต่อการยอมรับเทคโนโลยี QR Code ของกลุ่มประชากรในเขตกรุงเทพมหานคร. วิศวกรรมสาร มก., 88, 29-40.[More]
  • Intarakumnerd, P. & Gerdsri, N. (2014). Implications of technology management and policy on the development of a sectoral innovation system: Lessons learned through the evolution of thai automotive sector. International Journal of Innovation and Technology Management, 11(3).[More]
  • Sukasiriwat, N. & Gerdsri, N. (2014). Challenges and Limitations of Driving Innovation in Thai SMEs. KMUTT Research and Development Journal, 37(1), 119-131.[More]
  • Gerdsri, N., Kongthon, A. & Vatananan, R. S. (2013). Mapping the knowledge evolution and professional network in the field of technology roadmapping: a bibliometric analysis. Technology Analysis & Strategic Management, 25(4), 403-422.[More]
  • Intarakumnerd, P., Gerdsri, N. & Teekasap, P. (2012). The roles of external knowledge sources in Thailand's automotive industry. Asian Journal of Technology Innovation, 20(SUPPL.1), 85-97.[More]
  • Tugrul, D., Gerdsri, N., Irmak, K. & Dundar, K. (2011). Technology Development Envelope Approach For The Adoption Of Future Powertrain Technologies: A Case Study Of Ford Otosan Roadmapping Model. Journal of Transportation Systems Engineering and Information Technology, 11(2), 58-69.[More]
  • Irmak, K., Tugrul, D. & Gerdsri, N. (2010). Roadmapping Future Powertrain Technologies: A Case Study Of Ford Otosan. International Journal of Technology, Policy and Management, 10(1-2), 157-184.[More]
  • Gerdsri, N., Assakul, P. & Vatananan, R. S. (2010). An Activity Guideline For Technology Roadmapping Implementation. Technology Analysis & Strategic Management, 22(2), 229-242.[More]
  • Eam-Urai, P. & Gerdsri, N. (2010). Assessment Of Capability Of The Technology And Technical Skills/Expertise-Driven Industry: A Case Study Of Auto Seat Industry In Thailand. KMUTT Journal of Research and Development, 32(2-3).[More]
  • Tugrul, D. & Gerdsri, N. (2009). Research And Development Progress Assessment Through Technological And Scientific Intelligence. International Journal of Technology Intelligence and Planning, 5(4), 341-356.[More]
  • Fenwick, D., Tugrul, D. & Gerdsri, N. (2009). Value Driven Technology Road Mapping (Vtrm) Process Integrating Decision Making And Marketing Tools: Case Of Internet Security Technologies. Technological Forecasting and Social Change, 76(8), 1055-1077.[More]
  • Gerdsri, N., Vatananan, R. S. & Dansamasatid, S. (2009). Dealing With The Dynamics Of Technology Roadmapping Implementation: A Case Study. Technological Forecasting and Social Change, 76(1), 50-60.[More]
  • Gerdsri, N. & Sangchanchai, C. (2009). Technological Capability Assessment In Technological Driven Industry The Case Study: Automotive Electronic Industry. NIDA Development Journal, 49(1), 107-122.[More]
  • Gerdsri, N. & Dansamasatid, S. (2008). Applying Technology Roadmapping To Drive The Strategic Medium-Term Plan Into Action. Sasin Journal of Management, 14(1).[More]
  • Gerdsri, N. & Vatananan, R. S. (2007). Dynamics Of Technology Roadmapping (TRM) Implementation. Portland International Conference on Management of Engineering and Management (PICMET) proceeding(4349482), 1577-1583.[More]
  • Gerdsri, N. & Dundar, K. (2007). Applying The Analytic Hierachy Process (AHP) To Build A Strategic Framework For Technology Roadmapping. Journal of Mathematical and Computer Modeling, 46(7-8), 1071-1080.[More]
  • Gerdsri, N. (2007). An Analytical Approach To Building A Technology Development Envelope (TDE) For Roadmapping Of Emerging Technologies. International Journal of Innovation and Technology Management-IJTM, 4(2), 21-135.[More]

    • Book

  • Daim, T., Gerdsri, N., Kockan, I. & Kocaoglu, D. (2018). Technology development envelope approach for the adoption of future powertrain technologies: A case study on Ford Otosan Roadmapping model. World Scientific Publishing Company.[More]
  • Vatananan, R. & Gerdsri, N. (2018). The current state of technology roadmapping (TRM) research and practice. World Scientific Publishing Company.[More]
  • Manotungvorapun, N. & Gerdsri, N. (2018). An Analytical Approach to Assess the Matching Quality of Academic Partners for Open Innovation in the Form of University-Industry Collaboration. Vernon Press.[More]
  • Gerdsri, N. & Kongthong, A. (2018). Bibliometrics and social network analysis supporting the research development of emerging areas: Case studies from Thailand. World Scientific Publishing Europe.[More]
  • Gerdsri, N. (2015). Strategic Planning: An Analytical Approach to Building a Technology Development Envelope (TDE) for Roadmapping of Emerging Technologies. Springer International Publishing.[More]
  • Gerdsri, N. (2015). Strategic Planning: A Quantitative Model for the Strategic Evaluation of Emerging Technologies. Springer International Publishing.[More]
  • Gerdsri, N. (2013). Implementing Technology Roadmapping in an Organization. Springer.[More]

    • Proceedings

  • Tansurat, P. & Gerdsri, N. (2019). Incorporating Dynamics into Technology Roadmapping: Research Opportunities and Challenges, Portland, USA, the PICMET'19 Conference "Technology Management in the Word of Intelligent Systems".[More]
  • Pora, U., Thawesaengskulthai, N., Gerdsri, N. & Triukose, S. (2018). Data-driven Roadmapping Turning Challenges into Opportunities, Hawaii, USA, PICMET 2018.[More]
  • Tannirandon, A. & Gerdsri, N. (2018). Integration of community preference in energy planning: A way for sustainability, Hawaii, USA, PICMET 2018.[More]
  • Chutivongse, N. & Gerdsri, N. (2017). Building the Gaps for being an Innovative Organization, Austria, 2017 ISPIM Innovation Conference.[More]
  • Apinantasap, W. & Gerdsri, N. (2017). Technology Acceptance of Digital Bag Tags for Airline Passengers, Bangkok, Thaitima the 9th Annual Conference on Technology and Innovation Management.[More]
  • Weeraphong, S., Savetpanuvong, P., Thansatitdej, P. & Gerdsri, N. (2017). Factor Hindering Financial Institutions when reforming IT Units to become Innovative Organizations: A Case Study, Bangkok, Thaitima the 9th Annual Conference on Technology and Innovation Management.[More]
  • Manotungvorapun, N. & Gerdsri, N. (2016). From Literature to Practice: Selection Criteria for Industry-University Partners, Hawaii, USA, PICMET 2016.[More]
  • Tannirandon, A. & Gerdsri, N. (2016). Energy planning for sustainable development – challenge and experience sharing from Thailand, Bangkok, Thailand, 2016 IEEE International Conference on management of innovation and technology.[More]
  • Puengrusme, S. & Gerdsri, N. (2016). Conceptual Framework to Assess the Impacts of Changes on the Current Status of a Technology Roadmap, Cambridge, UK, R&D Management Conference 2016.[More]
  • Chanwong, C. & Gerdsri, N. (2015). Influencing Factors Toward Buying and Selling in C2C E-Marketplace of Thai Consumers, Bangkok, Thailand, The 7th THAITIMA 2015.[More]
  • Chumintarachak, T. & Gerdsri, N. (2015). Implementing Crowd Funding Platform for Thai Society, Bangkok, Thailand, The 7th THAITIMA 2015.[More]
  • Lersmethasakul, T. & Gerdsri, N. (2015). Web-based Design for the Status of a Technology Roadmap, Bangkok, Thailand, The 7th THAITIMA 2015.[More]
  • Somboon, S.-N. & Gerdsri, N. (2015). Factors Influencing the Adoption of Soil Test Kit Technology, Bangkok, Thailand, The 7th THAITIMA 2015.[More]
  • Chutivongse, N. & Gerdsri, N. (2015). Proposed step to analyze organizational characteristics and develop a roadmap for being an innovative organization, Portland, USA, PICMET '15 Conference.[More]
  • Manotungvorapun, N. & Gerdsri, N. (2015). Matching Partners for Open Innovation Practice, Portland, USA, PICMET '15 Conference.[More]
  • Lersmethasakul, T. & Gerdsri, N. (2014). Web-based Design for the Status of a Technology Roadmap, Singapore, The 2014 ISPIM Asia-Pacific Innovation Forum.[More]
  • Jirasavetakul, S. & Gerdsri, N. (2014). Key factors for being an agile organization: an exploratory study from companies in Thailand, Singapore, The ISPIM Asia-Pacific Forum.[More]
  • Sukasiriwat, N. & Gerdsri, N. (2014). Challenges and Limitations of Driving Innovation in Thai SMEs, Bangkok, Thailand, 2nd ASEAN Plus Three Graduate Research Congress (AGRC).[More]
  • Lerttriluck, W. & Gerdsri, N. (2014). Forecasting Adoption Trend and the Growth of Mobile Payments Technology in Thailand, Bangkok, Thailand, The 6th THAITIMA 2014.[More]
  • Dararuang, A. & Gerdsri, N. (2014). Technology Roadmapping for an Emerging Small Software Business, Bangkok, Thailand, The 6th THAITIMA 2014.[More]
  • Chutivongse, N. & Gerdsri, N. (2014). Approach to Analyze the Organizational Characteristics for Being and Innovative Organization, Kanazawa, Japan, Portland International Center for Management of Engineering and Technology (PICMET).[More]
  • Vatananan, R. S. & Gerdsri, N. (2013). Assessing the Status of Roadmap: When is the Time to Review?, San Jose, CA, USA, PICMET 2013.[More]
  • Vasunirachom, M. & Gerdsri, N. (2012). Virtual Project Management in Globalization: Managerial Challenges, the 4th ThaiTIMA Annual Conference on Technology and Innovation Management, Bangkok, Thailand.[More]
  • Puengrusme, S. & Gerdsri, N. (2012). The Importance of Technology Intelligence, Bangkok, Thailand, the 4th ThaiTIMA Annual Conference on Technology and Innovation Management.[More]
  • Suebsin, C. & Gerdsri, N. (2012). The Analysis of Key Factors Affecting the Success of Technology Adoption in Healthcare Organizations in Thailand, Vancouver, Canada, 2012 PICMET.[More]
  • Tansurat, P. & Gerdsri, N. (2012). Forecasting the diffusion pattern of new technology: a case example of OLED, the 4th ThaiTIMA Annual Conference on Technology and Innovation Management, Bangkok, Thailand.[More]
  • Gerdsri, N., Punnakitikasem, P. & Puengrusme, S. (2012). Discovering the Professional Communities and Social Networks of Emerging Research Areas: Use ofTechnology Intelligence from Bibliometric and Text Mining Analysis, Vancouver, Canada, 2012 PICMET.[More]
  • Gerdsri, N., Teekasap, P. & Virasa, T. (2012). Technological Capability Gap Assessment: A Study of Automotive Industry in Thailand, Bali, Indonesia, The 6th IEEE International Conference on Management of Innovation and Technology.[More]
  • Khongdee, R.-A. & Gerdsri, N. (2012). Managing the selection of technology projects in Public Sector, the 4th ThaiTIMA Annual Conference on Technology and Innovation Management, Bangkok, Thailand,.[More]
  • Suebsin, C. & Gerdsri, N. (2011). Lesson Learned From It Adoption In Healthcare Organizations: A Comparative Study, Portland, Oregon, USA, PICMET 2011.[More]
  • Chutivongse, N. & Gerdsri, N. (2011). Key Factors Influencing The Development Of Innovative Organizations: An Exploratory Study, Portland, Oregon, USA, PICMET 2011.[More]
  • Vatananan, R. S. & Gerdsri, N. (2011). An Analytical Approach To Assess The Current State Of A Roadmap, Portland, Oregon, USA, PICMET 2011.[More]
  • Srichot, C., Thongla, N., Kunentrasai, S. & Gerdsri, N. (2011). Technology Adoption And Diffussion Of Innovation: Examining E-Newspaper In Bangkok, Thailand, IEEE Thailand Technology Council, The 3rd Thailand Technology and Innovation Management Associate.[More]
  • Wongnitipat, S. & Gerdsri, N. (2011). Supplier Evaluation And Selection: A Case Example Of Motocycle Manufacturing Company, Thailand, IEEE Thailand Technology Council, The 3rd Thailand Technology and Innovation Management Associate.[More]
  • Tansurat, P. & Gerdsri, N. (2011). Strategic Importance of Technological Substitution, Thailand, IEEE Thailand Technology Council, The 3rd Thailand Technology and Innovation Management Associate.[More]
  • Vatananan, R. S. & Gerdsri, N. (2010). The Current State Of Technology Roadmapping (TRM) Reseach And Practice, Phuket, Thailand., 2010 PICMET.[More]
  • Satangput, P., Gerdsri, N. & Damrongchai, N. (2010). Scenario Analysis For Identifying The Development Areas Of Future Technologies To Combat Emerging Infectious Diseases: Apec Efforts, Singapore, The 5th IEEE International Conference on Management of Innovation and Technology.[More]
  • Suebsin, C. & Gerdsri, N. (2010). Technology Adoption: A Case Study Of ERP Implementation In One Of Healthcare Organizations In Thailand, Phuket, Thailand, 2010 PICMET.[More]
  • Chuviratana, K., Tansurat, P., Punnakitikasem, P. & Gerdsri, N. (2010). Managing R&D Activities With The Aim For Commercialization: A Case Study Of Tropical Disease Diagnostic Kit Research And Development In Thailand, The 2nd ThaiTIMA Annual Conference on Technology and Innovation Management.[More]
  • Apiwattanapong, C., Thaikaew, T., Punnakitikasem, P. & Gerdsri, N. (2010). Creating New Business Opportunities From Emerging Technological Disciplines: A Case Study Of Biomedical Engineering In Thailand, The 2nd ThaiTIMA Annual Conference on Technology and Innovation Management.[More]
  • Eam-Urai, P. & Gerdsri, N. (2010). Assessment Of Technology Transfer Efficiency With Data Envelopment Analysis: A Case Study Of Automotive Parts/ Components Manufacturing Industry, The 2nd ThaiTIMA Annual Conference on Technology and Innovation Management.[More]
  • Chutivongse, N. & Gerdsri, N. (2010). Analysis Of Factors Supporting An Innovative Organization In Thailand, The 2nd ThaiTIMA Annual Conference on Technology and Innovation Management.[More]
  • Gerdsri, N. & Virasa, T. (2009). Technology And Innovation Capability Assessment Tool And Its Application To Thai Automotives Parts Makers, number 22, Bangkok,Thailand, 1st ThaiTIMA Annual Conferece.[More]
  • Punnakitikasem, P., Gerdsri, N., Chuviratana, K. & Apiwattanapong, C. (2009). R&D Management In Biomedical Engierring Industry: A Case Study Of European Union, Bangkok,Thailand, 1st ThaiTIMA Annual Conferece.[More]
  • Sangchanchai, C. & Gerdsri, N. (2009). Determination Of Mechanisms To Support Technology Transfer Between Organizations At The Different Level Of Technology Capabilities, Bangkok,Thailand, 1st ThaiTIMA Annual Conferece.[More]
  • Chuviratana, K. & Gerdsri, N. (2009). Creating Work Environment For Innovative Oganizations, Bangkok,Thailand, 1st ThaiTIMA Annual Conferece.[More]
  • Choumwong, S. & Gerdsri, N. (2009). A Case Example Of Slider Fabrication For Hard Disk Drive (HDD) Manufacturing, Bangkok,Thailand, 1st ThaiTIMA Annual Conferece.[More]
  • Suebsin, C. & Gerdsri, N. (2009). Key Factors Driving The Success Of Technology Adoption: Case Examples Of ERP Adoption, number 526181, Portland, U.S.A., Portland International Center for Management of Engineering and Technology.[More]
  • Irmak, K., Yildirim, A., Tugrul, D., Ergeneman, M. & Gerdsri, N. (2009). Application Of Technology Development Envelope (TDE) Approach For Future Powertrain Technologies: A Case Study Of Ford Otosan, number 5262263, Portland, U.S.A., PICMET: Portland International Center for Management of Engineering and Technology.[More]
  • Gerdsri, N., Satangput, P., Kongthon, A. & Damrongchai, N. (2008). Roadmapping The Future Development Of Converging Technologies To Combating Emerging Infectious Diseases, International Society for Professional Innovation Management (ISPIM) Innovation Symposium.[More]
  • Gerdsri, N., Kongthon, A. & Vatananan, R. S. (2008). Mapping The Knowledge Evolution And Network Of Technology Roadmapping Using Bibliometric Analysis, number 4599833, Portland, U.S.A., PICMET: Portland International Center for Management of Engineering and Technology, Proceedings.[More]
  • Gerdsri, N. & Tugrul, D. (2008). Generating Intelligence On The Research And Development Progress Of Emerging Technologies Using Patent And Publication Information, number 4654327, the 4th IEEE International Conference on Management of Innovation and Technology.[More]
  • Gerdsri, N., Assakul, P. & Vatananan, R. S. (2008). Applying Change Management Approach To Guide The Implementation Of Technology Rodmapping (TRM), number 4599834, Portland, U.S.A., PICMET: Portland International Center for Management of Engineering and Technology.[More]