Winai Wongsurawat, Ph.D.
Assoc. Prof.

Specializations: Managerial Economics and Strategy

Winai Wongsurawat is an applied economist whose research interests span the areas of government regulation, investment, entrepreneurship, and business strategy. Prior to joining the College of Management at Mahidol University, he was an assistant professor at the Asian Institute of Technology where he taught master and doctoral-level courses in quantitative analysis, strategic management, macroeconomics and the political economy of Thailand.

From 2005-2007, Dr. Wongsurawat was a consultant at NERA Economic Consulting, a global consulting firm based in New York, USA. As a member of the finance and mass torts practice, he provided consultation and litigation support in securities class actions and product liability lawsuits.

Winai earned his PhD in managerial economics and strategy from the Kellogg School of Management, Northwestern University. His Bachelor of Arts and Science in economics and mathematical & computational sciences at Stanford University was sponsored by HM the King of Thailand’s scholarship.
  

Wongsurawat, Winai

 Research Area: Entrepreneurship
 Phone: 022062000 #2123
 Location: MU Building 14th Floor

Publications

    Article

  • Luechapattanaporn, T. & Wongsurawat, W. (2021). Cultural factors in Chinese family business performance in Thailand. International Journal of Entrepreneurship, 25(2), 1-15.[More]
  • Babicci, K. & Wongsurawat, W. (2020). Islamic Banking in Oman: Laying the Foundations. Middle East Policy, 27(1), 115-124.[More]
  • Ruangthammakit, O. & Wongsurawat, W. (2019). Increasing Growth Opportunities for Non-heavy and Heavy Users–A Case Study of Yogurt Cups in Thailand. Journal of International Food and Agribusiness Marketing, 31(4), 352-377.[More]
  • Lorvoralak, P. & Wongsurawat, W. (2019). Entry Strategy and Export Marketing in Emerging Markets: A Small Player Case. Asian Journal of Management Cases, 16(1), 76-85.[More]
  • Zafar, Q., Wongsurawat, W. & Camino, D. (2019). The determinants of leverage decisions: Evidence from Asian emerging markets. Cogent Economics and Finance, 7(1), Article number 15988.[More]
  • Yadav, R. & Wongsurawat, W. (2018). How Regulation Revived Micro-Lending after the Andhra Pradesh Crisis. International Journal of Public Policy, 14(5-6), 360-373.[More]
  • Babicci, K. & Wongsurawat, W. (2018). Case study: from an “underperforming 80’s bank” to one of Oman’s best – the transformation of BankDhofar. Strategy and Leadership, 46(5), 44-49.[More]
  • Nguyen, T. N. & Wongsurawat, W. (2017). Multivariate Cointegration and Causality between Electricity Consumption, Economic Growth, Foreign Direct Investment and Exports: Recent Evidence from Vietnam. International Journal of Energy Economics and Policy, 7(3), 287-293.[More]
  • Chavengvorakul, K. & Wongsurawat, W. (2017). Scandal prevention through a moral work environment: Case Study of Thailand. Development and Learning Organisations, 31(3), 15-18.[More]
  • Sukpaisal, B. & Wongsurawat, W. (2017). Challenges for the development of an integrated agro-food-energy-biochemical nexus in Thailand. Journal of Science and Technology Policy Management, 8(2), 181-205.[More]
  • Somkeatkun, W. & Wongsurawat, W. (2017). Perceptions of the Spa Industry: An Importance Performance Analysis. Journal of Quality Assurance in Hospitality and Tourism, 18(4), 416-436.[More]
  • Luechapattanaporn, T. & Wongsurawat, W. (2016). Competitive marketing through Confucian values in Malaysia: a case study. Journal of Research in Marketing and Entrepreneurship, 18(2), 162-175.[More]
  • Kailasam, M. & Wongsurawat, W. (2016). How audacious strategies pay off during hard times Case studies of Indian information technology firms. Management Research Review, 39(4), 468-496.[More]
  • Thang, P. V. & Wongsurawat, W. (2016). Enhancing the employability of IT graduates in Vietnam. Higher Education Skills and Work-Based Learning, 6(2), 146-161.[More]
  • Hatchaleelaha, S. & Wongsurawat, W. (2016). Multilevel marketing and entrepreneurship in Thailand: A case study. Journal of Research in Marketing and Entrepreneurship, 18(1), 146-160.[More]
  • Tantivanichanon, S., Wongsurawat, W. & Rajchamaha, K. (2015). Who makes the grade and why? Corporate governance scores in Thailand. Journal of Advances in Management Research, 12(3), 249-267.[More]
  • Patil, S. & Wongsurawat, W. (2015). Information technology (IT) outsourcing by business process outsourcing/information technology enabled services (BPO/ITES) firms in India: A strategic gamble. Journal of Enterprise Information Management, 28(1), 60-76.[More]
  • Ruengdet, K. & Wongsurawat, W. (2015). The mechanisms of corruption in agricultural price intervention projects: Case studies from Thailand. The Social Science Journal, 52(1), 22-33.[More]
  • Kailasam, M. & Wongsurawat, W. (2015). The myth of customer loyalty: why information and scale are more important during downturns. Strategy & Leadership, 43(6), 38-41.[More]
  • Boonlong, S. & Wongsurawat, W. (2015). Social media marketing evaluation using social network comments as an indicator for identifying consumer purchasing decision effectiveness. Journal of Direct, Data and Digital Marketing Practice, 17(2), 130-149.[More]
  • Valeepitakdej, V. & Wongsurawat, W. (2015). Can top-down community enterprise development reduce poverty and out-migration? Evidence from Thailand. Development in Practice, 25(5), 737-746.[More]
  • Athukorala, R. N. & Wongsurawat, W. (2014). Privatisation gone wrong: The corporate tea sector of Sri Lanka. Journal for Global Business Advancement, 7(3), 198-208.[More]
  • Patichol, P., Wongsurawat, W. & Johri, L. M. (2014). Modernizing tradition - the Thai silk industry. Strategic Direction, 30(2), 31-33.[More]
  • Patichol, P., Wongsurawat, W. & Johri, L. M. (2014). Upgrade strategies in the Thai silk industry: balancing value promotion and cultural heritage. Journal of Fashion Marketing and Management, 18(1), 20-35.[More]
  • Charoensuk, S., Wongsurawat, W. & Khang, D. B. (2014). Business-IT Alignment: A practical research approach. The Journal of High Technology Management Research, 25(2), 132-147.[More]
  • Klingsrisuk, R., Nitivattananon, V., Wongsurawat, W. & Sajor, E. (2013). Fragmentation in the Public Administration for Climate Change Mitigation: A Major Institutional Constraint for Energy Policy in the Transportation Sector of Thailand. EnvironmentAsia, 6(2), 1-10.[More]
  • Kailasam, M., Johri, L. M. & Wongsurawat, W. (2013). Weathering the downturn: 11 lessons from Indian multinationals. Strategic Direction, 29(2), 34-37.[More]
  • Wai, L. C. & Wongsurawat, W. (2013). Crisis management: Western Digital's 46-day recovery from the 2011 flood disaster in Thailand. Strategy & Leadership, 41(1), 34-38.[More]
  • Chanyatipsakul, T. & Wongsurawat, W. (2013). Lessons big-company leaders can learn from SME entrepreneurs. Strategy and Leadership, 41(4), 37-40.[More]
  • Sowawattanakul, P. & Wongsurawat, W. (2013). Domestic airline networks and passenger demand in Thailand after deregulation. International Journal of Aviation Management, 2(1/2), 35-53.[More]
  • Wongsurawat, W. & Weerathamrongsak, P. (2013). The rubber industry of Thailand – a review of past achievements and future prospects. Journal of Agribusiness in Developing and Emerging Economies, 3(1), 49-63.[More]