Sirisuhk Rakthin, Ph.D.
Asst. Prof.

Dr. Sirisuhk Rakthin has been an adjunct lecturer at CMMU since 2002 and currently joined CMMU as a full-time lecturer.  She earned her first bachelor degree in Electrical Engineering from Kasetsart University and her second degree in Laws from Sukhothai Thammathirat Open University.  She received an MBA in Strategic Management and Consulting from MIT Sloan School of Management.  Additionally, she completed an M.S. in Business Research and received a Ph.D. in Marketing from Michigan State University, U.S.A. 
Prior to joining CMMU, Dr. Sirisuhk worked for over 15 years in international marketing, laws, and strategic planning in telecom industry.  Her broad experience as a senior management in developing and managing large-scale telecom projects including international operations and investments provides her with the perfect opportunity to contribute to her teaching and research in both marketing and strategic management areas.  Dr. Sirisuhk's research interests include marketing strategy, knowledge transfer and management, international business management and cultural intelligence, innovation and entrepreneurship, and new product development process. 		 

Rakthin, Sirisuhk

 Research Area: Marketing
 Phone: 022062000
 Location: 14th Floor

Publications

    Article

  • Chaithanapat, P. & Rakthin, S. (2021). Customer knowledge management in SMEs: Review and research agenda. Knowledge and Process Management, 28(1), 71-89.[More]
  • Wuttipornpattara, J., Rakthin, S. & Lumlongrut, S. (2019). Factors Influencing Thai Consumers’ Purchasing Behavior of Second Hand Furniture. Suthiparithat Journal, 33(107), 153-165.[More]
  • Punnakitikasem, P., Maimun, A. & Rakthin, S. (2019). Supportive factors of job and life satisfaction: Empirical evidence from disclosed lesbian, gay, and bisexual (LGB) workforce in Thailand. Journal of Management and Organization, 25(5), 711-730.[More]
  • Lertsomporn, N., Punnakitikasem, P., Rakthin, S. & Raungpaka, V. (2017). The Study of Market Analysis and Assessment in Regenerative Medicine for Treatment for Knee Joint Disease with Stem Cells. Suthiparithat, 31(97), 34-46.[More]
  • Rakthin, S., Calantone, R. J. & Wang, J. F. (2016). Managing market intelligence: The comparative role of absorptive capacity and market orientation. Journal of Business Research, 69(12), 5569-5577.[More]
  • Benjamapornkul, R., Rakthin, S. & Punnakitikasem, P. (2016). The Impact of Visual Merchandising Management on Customer Attraction in Retail Stores. UTCC International Journal of Business and Economics, 8(1), 133-149.[More]
  • Rakthin, S. (2015). Moderating Role of Individual Cultural Differences on Supervisory Rating of Employee Performance and Behavior. Kasetsart Journal - Social Sciences, 36(3), 607-617.[More]
  • Rakthin, S. (2015). Assessing Knowledge Transfer in a Thai Multinational Corporation. Global Business and Organizational Excellence, 34(6), 30-41.[More]

    • Proceedings

  • Rakthin, S., Pisitsupakarn, N. & Aksaravut, K. (2019). Factor Influencing Employee Engagement in Thai SMEs, Paris, France, the IISES International Academic Conference.[More]
  • Rakthin, S. (2018). Deconstruction of Absorptive Capacity and its Applications, Prague, Czech Republic, IISES 38th International Academic Conference.[More]
  • Rakthin, S. (2017). Exploring the Roles of Market-Driven Capability and Functional Diversification in Market Knowledge Transfer within MNCs, Vienna, Austria, IISES 33rd International Academic Conference.[More]
  • Rakthin, S. (2016). Assessing Intra-firm Market Knowledge Transfer: the Mediating Roles of Trustworthiness of Source and Perceived Value of Shared Common Knowledge, Osaka, Japan, the 5th International Conference on Social Science and Humanity.[More]
  • Punnakitikasem, P., Maimun, A. & Rakthin, S. (2015). Supportive Factors of Job and Life Satisfaction of Disclosed LGB Workforce, Osaka, Japan, International Congress on Economy, Finance, and Business.[More]
  • Rakthin, S. (2015). Is Being a Proactive Employee Always Good? The Effect of Individual's Cultural Difference, Rome, Italy, International Academy of Business and Economics IABE 2015.[More]
  • Rakthin, S. (2015). Knowledge Transfer Performance of MNCs: Exploring the Role of Functional Diversification and Orientation, Osaka, Japan, International Conference on Business and Social Sciences.[More]
  • Rakthin, S. (2014). The moderating role of individuals' cultural difference on supervisor's rating of employee's task performance, helping, voice, and counterproductive behavior, Dubai, UAE, Academy of World Business Marketing and Management Development (AWBMAMD) Conference.[More]