Boonying Kongarchapatara, Ph.D.
Faculty

Dr. Boonying Kongarchapatara received his doctorate in Marketing, with a focus on shopper buying behavior and retail marketing from College of Management, Mahidol University. He earned his Master of Science in International Finance degree from University of Illinois at Urbana-Champaign, USA and a Master of Science in Management from Assumption University. His undergraduate study was at the Faculty of Economics, Chulalongkorn University.

Presently, Dr. Boonying is a Program Chair for Marketing and Finance program. He is also serving as an Assistant Dean for Education Business Development and Marketing Communication. Prior to his current position, he has been lecturing at the College of Management Mahidol University and the Real Estate and Housing program at Faculty of Architecture, Chulalongkorn University since 2011.

Dr. Boonying's research interests include shopper behavior, retail marketing, retail analytics and real estate marketing. He has published academic papers in international conferences, and international journals, such as the Australasian Marketing Journal, Journal of Beliefs and Value. He also has a book chapter “Transformation in Thailand's Retailing Landscape: Public Policies, Regulations, and Strategies” edited by the Oxford Institute of Retail Management team and published by Routledge, United Kingdom.

Prior to his academic journey, Dr. Boonying has wide-ranging business experience from various industries, including banking, real estate development, construction and retail. For the retail business, he has more than 10 years of experience in managing specialty stores, dealing with leading modern trade retailers, and consulting services for government and private retailers. 

 

  

Kongarchapatara, Boonying

 Research Area: Marketing

Publications

    Article

  • Thananusak, T., Punnakitikasem, P., Tanthasith, S. & Kongarchapatara, B. (2021). The development of electric vehicle charging stations in Thailand: Policies, players, and key issues (2015–2020). World Electric Vehicle Journal, 12(1), Article number 2.[More]
  • Kongarchapatara, B. (2019). Exploratory Study of Hedonic Motivation in Food and Grocery Shopping in Thailand. International Journal of Social Science and Human Behavior Study, 6, 53-57.[More]
  • Kongarchapatara, B. & Shannon, R. (2016). The Effect of Time Stress on Store Loyalty: A Case of Food and Grocery Shopping in Thailand. Australasian Marketing Journal, 24, 267-274.[More]
  • Kongarchapatara, B., Moschis, G. P. & Ong, F. S. (2015). Understanding the relationships between age, gender, and life satisfaction: the mediating role of stress and religiosity. Journal of Beliefs & Values: Studies in Religion & Education, 35(3), 340-358.[More]

    • Book

  • Kongarchapatara, B. & Shannon, R. (2015). transformations in thailand's retailing landscape : public policies, regulations and strategies. Routledge.[More]

    • Proceedings

  • Kongarchapatara, B. (2019). Exploratory Study of Hedonic Motivation in Food and Grocery Shopping in Thailand, Bangkok, Thailand, the 9th international conference on Advances in Social Science, Management and Human Behavior.[More]
  • Batrajumroonkul, B. & Kongarchapatara, B. (2018). The Critical Role of Internal Marketing R&D Collaboration in Private Organization towards New Product Performance, Malaysia, 2nd Asia International Multidisciplinary Conference.[More]
  • Kongarchapatara, B. & Rodjanatara, C. (2018). Factors affecting adoption versus behavioral intention to use QR code payment application, Osaka, Japan, e-CASE & E-Tech 2018.[More]
  • Kongarchapatara, B. & Shannon, R. (2015). The Mediating Effect of Chronic Stress on Time pressured Consumers and Their Shopping Behaviors., Bangkok, CLSG International Conference Series 2015.[More]
  • Shannon, R. & Kongarchapatara, B. (2014). Behavioral Change of Loyalty Program Members: An Investigation of Customers’ Purchases When Ones Move from Lower to Upper Tier, Singapore, 7th Oxford Asia Retail Conference.[More]
  • Kongarchapatara, B. & Shannon, R. (2012). Investigating the Effectiveness of a Loyalty Program Through the Relationships of Program Design, Implementation, and Customer Loyalty., Adelaide, Australia, the ANZMAC2012.[More]
  • Kongarchapatara, B., Laisawat, S. & Shannon, R. (2011). Shopping Motives And Attitudes Towards Retail Attributes, Oxford University, UK, 6th Asia Pacific Retail Conference.[More]