Publications
- Plidtookpai, N. & Yoopetch, C. (2021). The electronic word-of-mouth (Ewom) trustworthiness, brand image and other determinants of purchase intention of the middle class to luxury hotel services. Kasetsart Journal of Social Sciences, 42(1), 61-68.[More]
- Yoopetch, C. (2021). Women empowerment, attitude toward risk-taking and entrepreneurial intention in the hospitality industry. International Journal of Culture, Tourism, and Hospitality Research, 15(1), 59-76.[More]
- Nimsai, S., Yoopetch, C. & Rajchamaha, K. (2020). Mapping the Knowledge Base of Sustainable Supply Chain Management: A Bibliometric Literature Review. Sustainability (Switzerland), 12(18), Article Number 7348.[More]
- Yoopetch, C. & Nimsai, S. (2019). Science Mapping the Knowledge Base on Sustainable Tourism Development, 1990–2018. Sustainability (Switzerland), 11(13), Article number 3631.[More]
- Kaewmoracharoen, S. & Yoopetch, C. (2018). Impacts of Environment, Brand, Location and Price on Customer Loyalty of Mature Customers in Thai Hotel Industry. Dusit Thani College Journal, 12(1), 16-29.[More]
- Kampitak, T. & Yoopetch, C. (2018). The Study of Employee Retention in Thailand’s Airlines Industry. Dusit Thani College Journal, 12(2), 193-208.[More]
- Yoopetch, C. (2017). The determinants of career growth: The case study of Spa businesses. UTCC International Journal of Business and Economics (UTCC IJBE), 9(2), 3-15.[More]
- Stettler, J., Rosenberg Taufer, B., Huck, L., A. A., S., Yoopetch, C. & Huilla, J. (2018). Chapter 7: A Conceptual Framework of Commercial Hospitality: Perception of Tourists in Thailand and Switzerland. Emerald Publishing Limited.[More]
- Yoopetch, C. (2019). Residents’ Perceptions toward Overtourism in Urban Destinations: A Case Study of Bangkok, Thailand, Bangkok, Thailand, the 3rd International Conference on Tourism and Business.[More]
- Yoopetch, C. (2019). Women Empowerment, Financial Literacy and Entrepreneurial Intention in the Hospitality Industry, Bangkok, Thailand, the 3rd International Conference on Tourism and Business.[More]
- Chirapanda, S., Yoopetch, C. & Yoopetch, P. (2018). Understanding the Young Tourists and the Future Visit Intention to Cultural Tourism Destination, Bangkok, Thailand, Consumer Life-course Studies Group (CLSG) 2018 International Conference Series.[More]
- Shannon, R., Yoopetch, C. & Moschis, G. P. (2018). Exploring Financial Literacy and Saving Behaviours Across Age Cohorts in Thailand: A Life Course Approach, Bangkok, Thailand, 2018 International Conference of Asia Marketing Association.[More]
- Yoopetch, C. (2018). Determinants of young tourist satisfaction with cultural and heritage tourism, Hiroshima, Japan, The 2nd Asian Symposium on Tourism for Development.[More]