Apinantasap, W. & Gerdsri, N. (2017). Technology Acceptance of Digital Bag Tags for Airline Passengers, Bangkok, Thaitima the 9th Annual Conference on Technology and Innovation Management.[More]
Weeraphong, S., Savetpanuvong, P., Thansatitdej, P. & Gerdsri, N. (2017). Factor Hindering Financial Institutions when reforming IT Units to become Innovative Organizations: A Case Study, Bangkok, Thaitima the 9th Annual Conference on Technology and Innovation Management.[More]
Sungkharachat, K., Wipatapun, R. & Punnakitikasem, P. (2017). Operations Strategy: Case Example of Differentiation Strategy in Airline Business, Bangkok, Thaitima 9th Annual Conference on Technology and Innovation.[More]
Year: 2016
Rakthin, S., Calantone, R. J. & Wang, J. F. (2016). Managing market intelligence: The comparative role of absorptive capacity and market orientation. Journal of Business Research, 69(12), 5569-5577.[More]
Kouwenberg, R. & Thontirawong, P. (2016). Group Affiliation and Earnings Management of Asian IPO Issuers. Review of Quantitative Finance and Accounting, 47(4), 897-917.[More]
Jantarat, J. & Shannon, R. (2016). The Moderating Effects of In-store Marketing on the Relationships between Shopping Motivations and Loyalty Intentions. International Review of Retail, Distribution and Consumer Behaviour, 26(5), 566-588.[More]
Suklim, C. & Petison, P. (2016). Startup and Service Innovation: A case study of WashBox 24, Bangkok, 8th THAITIMA Annual Conference.[More]
Soontrapimuk, P., Onsawat, A. & Punnakitikasem, P. (2016). Five Dimensions of Service Quality at the Mandarin Oriental Bangkok, Bangkok, 8th THAITIMA Annual Conference.[More]
Luenee, K., Pratintunan, N. & Punnakitikasem, P. (2016). Operations in Tourism: A Case Study on the Application of CRM and the OMNI-Channel to Support Operations in Tourism for the Thomas Cook Group, Bangkok, 8th THAITIMA Annual Conference.[More]
Lalitwanichkul, J., Kohyut, P. & Punnakitikasem, P. (2016). A Case Study of Technology Implementation with an Inventory Management System in the IKEA Group, Bangkok, 8th THAITIMA Annual Conference.[More]
Pakornmaneeratana, P., Lomvong, P., Mahaphontanapan, A. & Punnakitikasem, P. (2016). An Application of Supply Chain Management, Bangkok, 8th THAITIMA Annual Conference.[More]
Thammason, C., Punrungjitti, T., Netpinyo, T. & Punnakitikasem, P. (2016). Retail Operations Management: A Case Study, Bangkok, 8th THAITIMA Annual Conference.[More]
Saengtharathip, K., Leeudomjinda, P. & Punnakitikasem, P. (2016). Retail Operation in Warehouse stores: A Case Study of Retail Strategy Implementation at IKEA, Bangkok, 8th THAITIMA Annual Conference.[More]
Vichanyuttanakul, M., Mukrattanamaneesri, R. & Punnakitikasem, P. (2016). Healthcare Operation Management : Lean Improvement Thinking of Service in the Department of Ophthalmology in a Hospital Case Study, Bangkok, 8th THAITIMA Annual Conference.[More]
