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Boonying Kongarchapatara, Ph.D. Faculty Dr. Boonying Kongarchapatara received his doctorate in Marketing, with a focus on shopper buying behavior and retail marketing from College of Management, Mahidol University. He earned his Master of Science in International Finance degree from University of Illinois at Urbana-Champaign, USA and a Master of Science in Management from Assumption University. His undergraduate study was at the Faculty of Economics, Chulalongkorn University. Presently, Dr. Boonying is a Program Chair for Marketing and Finance program. He is also serving as an Assistant Dean for Education Business Development and Marketing Communication. Prior to his current position, he has been lecturing at the College of Management Mahidol University and the Real Estate and Housing program at Faculty of Architecture, Chulalongkorn University since 2011.Dr. Boonying's research interests include shopper behavior, retail marketing, retail analytics and real estate marketing. He has published academic papers in international conferences, and international journals, such as the Australasian Marketing Journal, Journal of Beliefs and Value. He also has a book chapter “Transformation in Thailand's Retailing Landscape: Public Policies, Regulations, and Strategies” edited by the Oxford Institute of Retail Management team and published by Routledge, United Kingdom. Prior to his academic journey, Dr. Boonying has wide-ranging business experience from various industries, including banking, real estate development, construction and retail. For the retail business, he has more than 10 years of experience in managing specialty stores, dealing with leading modern trade retailers, and consulting services for government and private retailers.
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Publications
- Thananusak, T., Punnakitikasem, P., Tanthasith, S. & Kongarchapatara, B. (2021). The development of electric vehicle charging stations in Thailand: Policies, players, and key issues (2015–2020). World Electric Vehicle Journal, 12(1), Article number 2.[More]
- Kongarchapatara, B. (2019). Exploratory Study of Hedonic Motivation in Food and Grocery Shopping in Thailand. International Journal of Social Science and Human Behavior Study, 6, 53-57.[More]
- Kongarchapatara, B. & Shannon, R. (2016). The Effect of Time Stress on Store Loyalty: A Case of Food and Grocery Shopping in Thailand. Australasian Marketing Journal, 24, 267-274.[More]
- Kongarchapatara, B., Moschis, G. P. & Ong, F. S. (2015). Understanding the relationships between age, gender, and life satisfaction: the mediating role of stress and religiosity. Journal of Beliefs & Values: Studies in Religion & Education, 35(3), 340-358.[More]
- Kongarchapatara, B. & Shannon, R. (2015). transformations in thailand's retailing landscape : public policies, regulations and strategies. Routledge.[More]