Chanin Yoopetch
Asst. Prof.

Over the past many years, Assistant Professor Dr. Chanin Yoopetch has worked in both academic and action research projects. He published several papers in the international conferences and journals.  His research interests include financial literacy, behavioral finance, consumer behavior, knowledge management, and performance measurement. Dr. Yoopetch has various experiences in teaching and consulting for public and private institutions and organizations. His teaching experiences include corporate finance, project management, revenue management and research methodology. 		 

Yoopetch, Chanin

 Research Area: Marketing

Publications

    Article

  • Plidtookpai, N. & Yoopetch, C. (2021). The electronic word-of-mouth (Ewom) trustworthiness, brand image and other determinants of purchase intention of the middle class to luxury hotel services. Kasetsart Journal of Social Sciences, 42(1), 61-68.[More]
  • Yoopetch, C. (2021). Women empowerment, attitude toward risk-taking and entrepreneurial intention in the hospitality industry. International Journal of Culture, Tourism, and Hospitality Research, 15(1), 59-76.[More]
  • Nimsai, S., Yoopetch, C. & Rajchamaha, K. (2020). Mapping the Knowledge Base of Sustainable Supply Chain Management: A Bibliometric Literature Review. Sustainability (Switzerland), 12(18), Article Number 7348.[More]
  • Yoopetch, C. & Nimsai, S. (2019). Science Mapping the Knowledge Base on Sustainable Tourism Development, 1990–2018. Sustainability (Switzerland), 11(13), Article number 3631.[More]
  • Kaewmoracharoen, S. & Yoopetch, C. (2018). Impacts of Environment, Brand, Location and Price on Customer Loyalty of Mature Customers in Thai Hotel Industry. Dusit Thani College Journal, 12(1), 16-29.[More]