Research into vision-based leadership rarely considers the quality of the core vision, particularly one that brings about sustainable business performance. A research model is derived from the empirical and theoretical literature for relating visions to sustainable business performance, proposing that vision attributes (brevity, clarity, abstractness, challenge, future orientation, stability, and desirability), plus 'Sufficiency Economy' vision content (relating to moderation, reasonableness, the need for self-immunity mechanism, knowledge and morality) directly affect business performance and its sustainability. Mediated by five realization factors and three intervening variables, these factors also have indirect effects on business performance.