Article | Strategy and Innovation area | Year 2009 | |
Prioritizing Enabling Factors In Reverse Logistics Strategy Implementationby Prattana Punnakitikasem; Pongpat Tungkaprasert; Tritos Laosirihongthong | |
Ladkrabang Engineering Journal 26(3) |
AbstractThe purpose of this study is to prioritize enabling factors in implementing reverse logistics within supply chain integration by using Analytic Hierarchy Process (AHP). From previous literature, enabling factors in reverse logistics include follows: 1) manufacturing process integration, 2) cross-functional team orientation, 3) using third party logistics providers (3PLs), 4) long-term relationship/commitment with supplier, 5) visibility to customer return: collector-managed inventory, and 6) long-term relationship/commitment with customer. Twenty-one experts from manufacturing, logistics, and academic sectors evaluated these factors with respect to the impacts to the success of reverse logistic implementation. The AHP approach is employed to determine the priority weight in order to prioritize the degree of importance of each factor.
The results show that long-term relationship/commitment with customer is the most important factor whereas selecting of 3PL business group is the least significant one to the success of reverse logistics implementation.
Keywords: Prioritizing, Implementation, Strategy, Reverse Logistics |