Article | Strategy and Innovation area | Year 2011 | |
Utilizing Technology in Operations Strategy to Create Competitive Advantageby Prattana Punnakitikasem; Pongpat Tungkaprasert | |
Chulalongkorn Review 90() January - March 2011 |
AbstractOperations strategy is a plan that sets the vision for operations decision making. It often involves action plans, which are relevant to transforming inputs to products or services to customers, to achieve the organization’s mission by providing opportunities to utilize an organization’s resources to gain competitive advantages in the market place. Operations strategy should work well with other functional strategies such as marketing and finance strategies to support the business strategy of the organization. In this paper, the framework of applying technology in operations is presented. There are five stages in this framework including company analysis and planning stage, technology planning stage, technology selection stage, technology process engineering stage, and technology development stage. Finally, the case study of successful company, Walmart, in utilizing technology in operations to efficiently enhance services to customers is described.
Keywords: Operations Strategy Comments: **in Thai** |