Article | Strategy and Innovation area | Year 2010 | |
An Activity Guideline For Technology Roadmapping Implementationby Nathasit Gerdsri; Phensoame Assakul; Ronald S. Vatananan | |
Technology Analysis & Strategic Management 22(2), p.229-242 February 2010 |
AbstractTo strive for sustainability under today's intense business competition, organisations apply technology roadmapping (TRM) as a strategic planning tool to align their technology strategies with business strategies. Many organisations desire to integrate TRM into an ongoing strategic planning process. The consequences of TRM implementation can lead to some changes in the business process, organisational structure, or even working culture. Applying a change management approach will help organisations to understand the basic elements that an individual needs so that some challenges can be addressed in advance before adopting the TRM process. This paper proposes a practical guideline to implement technology roadmapping along with a case example.
Keywords: technology roadmapping; TRM; TRM implementation; change management; activity guideline |