Article | Strategy and Innovation area | Year 2019
 

Conceptual framework to assess the impacts of changes on the status of a roadmap

by Nathasit Gerdsri; S. Puengrusme; R. Vatananan; P. Tansurat
  
  Journal of Engineering and Technology Management 52(), p.16-31

Abstract

The major challenges for most organizations that use roadmaps are to keep a roadmap alive. Under today's fast-changing market and economic conditions, organizations have to effectively adjust themselves as the changes of internal and external environment always impact an organization's strategies and roadmaps. There is a clear interest from the management to know whether their roadmaps are still valid to the changing situations or whether there is a need to adjust their roadmaps. Therefore, it is important to assess the impacts of changes on the status of a roadmap which will indicate whether a roadmap needs to be slightly adjusted, totally revised, or just kept it unchanged. The management would also like to take proactive actions in monitoring the status of a roadmap and calling for an immediate action to review or revise a roadmap as major changes affect rather than waiting for the next periodical review schedule. This paper proposes the conceptual framework to determine the status of a technology roadmap by evaluating the impacts of changes from both internal and external environment.

Keywords: Technology roadmapTRMRoadmapping and monitoringTRM status signalDecision analysis