Article | Finance area | Year 2020 | |
Drivers of Continuance Intention with Mobile Banking Appsby C. Poromatikul; P. De Maeyer; K. Leelapanyalert; Simon Zaby | |
International Journal of Bank Marketing 38(1), p.242-262 |
AbstractKeywords: Satisfaction, Loyalty, Thailand, Mobile banking, Continuance, ECSI |