Article | Strategy and Innovation area | Year 2020 | |
Creating an innovative organization: Analytical approach to develop a strategic roadmap guiding organizational developmentby N. Chutivongse; Nathasit Gerdsri | |
Journal of Modelling in Management 15(1), p.50-88 |
AbstractPurpose – The purpose of this paper to address the challenges on “what should the management plan for
organization development (OD) toward becoming an innovative organization?”
Design/methodology/approach – This study applies the concept of innovation management, maturity
model and roadmapping. The confirmatory factor analysis and the multi-criteria decision analysis are applied
as the methodologies to evaluate the relative importance of each influencing factor and to assess the areas
needed for improvement, respectively. A case example is also included to demonstrate how the proposed
approach can be applied.
Findings – Comparing the assessment result and the strategic target defined by the management, the gaps
can be diagnosed and then a roadmap guiding OD can be proposed based on a firm’s strategy for
improvement.
Research limitations/implications – This study proposes the approach and assessment model.
Different companies always have their unique focus, so the management team have to modify the assessment
model by following the proposed approach. Future research should be conducted to assess the effectiveness of
each activity in increasing the level of innovativeness.
Practical implications – Ineffective development could result from setting a strategic direction and
resource allocation based on the intuitive decisions of the management team. Therefore, it would be much
better if the management team can systematically assess the current status and diagnose the areas needed for
improvement to set an appropriate strategic direction.
Originality/value – The analytical approach to develop a strategic roa
Keywords: Innovation, Maturity model, Decision analysis, Mapping, Innovative organization, Strategic roadmap |