Article | Marketing area | Year 2020 | |
Information processing by elderly consumers: A five-decade reviewby G. Guido; M. Pichierri; C. Rizzo; V. Chieffi; G.P. Moschis | |
Journal of Services Marketing 35(1), p.14-28 |
AbstractPurpose – The purpose of this study is to review scholarly research on elderly consumers’ information processing and suggest implications for
services marketing.
Design/methodology/approach – The review encompasses a five-decade period (1970–2018) of academic research and presents relevant
literature in four main areas related to information processing: sensation, attention, interpretation and memory.
Findings – The study illustrates how each of the aforementioned phases of the information processing activity may affect how elderly individuals
buy and consume products and services, emphasizing the need for a better comprehension of the elderly to develop effectual marketing strategies.
Originality/value – The study provides readers with detailed state-of-the-art knowledge about older consumers’ information processing, offering a
comprehensive review of academic research that companies can use to improve the effectiveness of their marketing efforts that target the elderly
market.
Keywords: Elderly consumers, Information processing, Marketing products and services, Baby Boomers, Conceptual, Behavioural insight |