Article | Management area | Year 2011 | |
Examining Store Manager Effects In Consumer And Staff Satisfaction: Evidence From Thailandby Sooksan Kantrabutra | |
Journal of Retailing and Consumer Services 18(1), p.46-57 |
AbstractRelationships between perceived vision-based leadership, and consumer and staff satisfaction are examined in retail stores in Thailand. Store visions characterized by brevity, clarity, future orientation, stability, challenge, abstractness and ability to inspire and containing reference to sales, consumer, employee and store leadership directly predict enhanced store manager leadership as perceived by staff. Such visions also indirectly predict improved staff satisfaction, while staff’s perceived leadership improves staff satisfaction directly. There is no direct effect from staff satisfaction on consumer satisfaction as normally expected elsewhere. Practical implications and future research directions have been discussed.
Keywords: Vision, Visionary leadership, Vision components, Transformational leadership |