Guido, G., Pichierri, M., Rizzo, C., Chieffi, V. & Moschis, G. (2020). Information processing by elderly consumers: A five-decade review. Journal of Services Marketing, 35(1), 14-28. [More]
Boonchoo, P., Suwandee, S., Lertwannawit, A. & Racela, O. (2020). Do we follow the crowd on social media? Experimental evidence on consumer attitudes in the contexts of NeWOM and firm crisis response. Asia Pacific Journal of Marketing and Logistics, 33(1), 162-184. [More]
Shannon, R., Mathur, A. & Moschis, G. (2020). Toward Achieving Sustainable Food Consumption: Insights from the Life Course Paradigm. Sustainability (Switzerland), 12(13), Article number 5359. [More]
Aljamal, A., Speece, M. & Bagnied, M. (2020). Sustainable policy for water pricing in Kuwait. Sustainability (Switzerland), 12(8), 3257. [More]
Santipiriyapon, S., Leelapanyalert, K. & Kohlbacher, F. (2020). The rebranding of Srichand: Transforming a 70-year-old small and medium enterprise into a disruptive global player. Global Business and Organizational Excellence, 39(4), 1-9. [More]
Arunchit, B., Saenchaiyathon, K., Naipinit, A. & Petison, P. (2019). Using interpreatative structureal modelling to explore socio emotional wealth (SEW) that inflencen on family firm performanace.. Modern Management Journal , 17(2), 91-98. [More]
Kongarchapatara, B. (2019). Exploratory Study of Hedonic Motivation in Food and Grocery Shopping in Thailand. International Journal of Social Science and Human Behavior Study, 6, 53-57. [More]
Vatananan-Thesenvitz, R., Schaller, A. & Shannon, R. (2019). A bibliometric review of the knowledge base for innovation in sustainable development. Sustainability (Switzerland), 11(20), Article number 5783. [More]
Dey, B., Sarma, M., Pandit, A., Sarpong, D., Kumari, S. & Punjaisri, K. (2019). Social media led co-creation of knowledge in developing societies: SME’s roles in the adoption, use and appropriation of smartphones in South Asia. Production Planning and Control, 30(10-12), 1019-1031. [More]
Utchawong, A. & Petison, P. (2019). Product placement in Sit-com: Evidence from eye tracking, Istanbuk, Turkey, IASTEM- 682ND International Conference on Economic and Business Management. [More]
Otakanon, B., Ngmrojanavanich, N., Muangsin, N. & Gowanit, C. (2019). A Search for Value Propositions for Small Food Firms, Tokyo, Japan, the 35th International Conference on Business, Education, Social Science, and Management (BESM-35). [More]
Kongarchapatara, B. (2019). Exploratory Study of Hedonic Motivation in Food and Grocery Shopping in Thailand, Bangkok, Thailand, the 9th international conference on Advances in Social Science, Management and Human Behavior. [More]
Shannon, R., Pulsiri, N., Vatananan, R., Tantipisitkul, K., Aung, T., Schaller, A. et al. (2019). Achieving Sustainable Development Goals for People with Disabilities through Digital Technologies, Portland, USA, the PICMET'19 Conference "Technology Management in the Word of Intelligent Systems". [More]
Puttipinyo, P. & Petison, P. (2018). The Perceived Value of the Luxury Watch: Understanding Consumer Insight Using the Means End Chain Approach, Tokyo, Japan, 2018 Global Marketing Conference. [More]
Zheng, J. C. & Shannon, R. (2018). Usage of Private Label Brands Among Street Vendors in Thailand, Bacelona, Spain, NB&PL International Conference 2018. [More]
Batrajumroonkul, B. & Kongarchapatara, B. (2018). The Critical Role of Internal Marketing R&D Collaboration in Private Organization towards New Product Performance, Malaysia, 2nd Asia International Multidisciplinary Conference. [More]
Kaewmoracharoen, S. & Yoopetch, C. (2018). Impacts of Environment, Brand, Location and Price on Customer Loyalty of Mature Customers in Thai Hotel Industry. Dusit Thani College Journal, 12(1), 16-29. [More]
Kampitak, T. & Yoopetch, C. (2018). The Study of Employee Retention in Thailand’s Airlines Industry. Dusit Thani College Journal, 12(2), 193-208. [More]
Syukur, M. & Nimsai, S. (2018). Factors influencing the purchase intention of halal packaged food in Thailand. International Journal of Supply Chain Management, 7(4), 1-6. [More]
Sthienrapapayut, T. & Moschis, G. P. (2018). Using gerontographics to explain consumer behaviour in later life: evidence from a Thai study. Journal of Consumer Marketing, 35(3), 317-327. [More]
Otakanon, B. & Ngmrojanavanich, N. (2018). A New Survival Paradigm for Thai Food SMEs, Krabi, Thailand, 2018 2nd International Symposium on Social Sciences, Arts and Humanities (SYSSARM 2018). [More]
Kongarchapatara, B. & Rodjanatara, C. (2018). Factors affecting adoption versus behavioral intention to use QR code payment application, Osaka, Japan, e-CASE & E-Tech 2018. [More]
Shannon, R., Yoopetch, C. & Moschis, G. P. (2018). Exploring Financial Literacy and Saving Behaviours Across Age Cohorts in Thailand: A Life Course Approach, Bangkok, Thailand, 2018 International Conference of Asia Marketing Association. [More]
Yoopetch, C. (2018). Determinants of young tourist satisfaction with cultural and heritage tourism, Hiroshima, Japan, The 2nd Asian Symposium on Tourism for Development. [More]
Shannon, R. (2017). Thai Consumers and Sustainability: Where is the Story Going?. Rakuten, Japan. [More]
Thanasrivanitchai, J., Moschis, G. P. & Shannon, R. (2017). Explaining Older Consumers' Low Use of the Internet. International Journal of Internet Marketing and Advertising, 11(4), 355-375. [More]
Yingwattanakul, P. & Moschis, G. P. (2017). Life Course Perspectives on the Onset and Continuity of Preventive Healthcare Behaviors. Journal of Primary Prevention, 38(5), 1-14. [More]
Vijaranakorn, K. & Shannon, R. (2017). The Influence of Country Image on Luxury Value Perception and Purchase Intention. Journal of Asia Business Studies, 11(1), 88-110. [More]
Otakanon, B., Tiparos, P. & Petison, P. (2017). SME Marketing Competencies: A Study of the Thai Jewelry Industry, Jakarta, Indonesia, 7th International Conference on Economic, Business and Management. [More]
Rakthin, S., Calantone, R. J. & Wang, J. F. (2016). Managing market intelligence: The comparative role of absorptive capacity and market orientation. Journal of Business Research, 69(12), 5569-5577. [More]
Kongarchapatara, B. & Shannon, R. (2016). The Effect of Time Stress on Store Loyalty: A Case of Food and Grocery Shopping in Thailand. Australasian Marketing Journal, 24, 267-274. [More]
Jantarat, J. & Shannon, R. (2016). The Moderating Effects of In-store Marketing on the Relationships between Shopping Motivations and Loyalty Intentions. International Review of Retail, Distribution and Consumer Behaviour, 26(5), 566-588. [More]
Poromatikul, C. & Leelapanyalert, K. (2016). The Impact of Risk and Thrust on Continuance Intention towards Mobile Banking in Thailand, Bangkok, the Oxford's 8th Retailing in Asia Conference. [More]
Cai, Y., Shannon, R. & Prajitmutita, M. (2016). Consumers’ Purchase Behavior of Organic Personal Care Products – A Cross-national Comparison between Chinese, Thai and Australian Consumers, Bangkok, the Oxford's 8th Retailing in Asia Conference. [More]
Ihtiyar, A. & Shannon, R. (2016). The Role of Social Environment on Interaction of Intercultural Service Encounters and its Effects on Customer Satisfaction, Bangkok, the Oxford's 8th Retailing in Asia Conference. [More]
Lowe, S., Rod, M., Kainzbauer, A. & Hwang, K. S. (2016). Exploring the perceived value of social practice theories for business-to-business marketing managers. juornal of Organizational Change Management, 29(5), 751-768. [More]
Baker, A. M., Moschis, G. P., Rigdon, E. E. & Fatt, C. K. (2016). Linking family structure to impulse-control and obsessive–compulsive buying. Journal of Consumer Behaviour, 15(4), 291-302. [More]
Tiparos, P. & Otakanon, B. (2016). Model creation of marketing factors from grounded theory for diamond jewelry retail stores in Bangkok. Australian Journal of Business and Economics Studies, 2(1), 22-34. [More]
Estelamin, H., Maeyer, P. D. & Estelami, N. (2016). Determinants of extended warranty prices for consumer durables. Journal of Product & Brand Management, 25(7), 687-699. [More]
Santipiriyapon, S. & Leelapanyalert, K. (2016). Market Orientation and Dynamic Capabilities in Emerging Markets: A Literature Review, Bangkok, The 2016 Annual Conference of Emerging Markets Conference Board. [More]
Kolar, T. & Shannon, R. (2016). Flow experiences and the well-being of service consumers, Nakhon Pathom, Thailand, the 7th International Research Symposium in Service Management. [More]
Leelapanyalert, K., Techanakamron, S., Triyutwatana, S. & Tavewatanaphan, T. (2016). The secret of success of Line application in Thailand. The 1000 year's treasures by KIMF. [More]
Leelapanyalert, K., Bothe, B. V., Thiemthao, W. & Aussawasaranee, A. (2016). The Red Bull Europe vs. Red Bull Thailand. The 1000 year's treasures by KIMF. [More]
Leelapanyalert, K., Tanpradit, N., Khiewvan, C. & Sakhonchaicharoen, P. (2016). Shiseido Group: The Turning Points, Challenges and Future Opportunities, Seoul, Korea, AAB Annual International Conference 2016. [More]
Shannon, R. (2016). Contrasting Thai and Chinese Shopper Behavior and Satisfaction with PL Brands, Bacelona, Spain, Advances in National Brand and Private Label Marketing. [More]
U-Prasitwong, P. & Petison, P. (2016). "Why they buy": Impacts of packaging elements on children decision making, Prague, Czech Republic, 2016 Prague International Academic Conference on Business & Economics. [More]
Maeyer, P. D., Estelami, H. & Estelami, N. (2016). An Exploratory Study of the Determinants of the Prices of Extended Warranties for Consumer Durables, Florida, USA, 2016 AMS Annual Conference. [More]
Santipiriyaporn, S. & Leelapanyalert, K. (2016). Market Orientation in Emerging Markets through Capabilities Perspectives: A literature Review, Bangkok, the Oxford's 8th Retailing in Asia Conference. [More]
Benjamapornkul, R., Rakthin, S. & Punnakitikasem, P. (2016). The Impact of Visual Merchandising Management on Customer Attraction in Retail Stores. UTCC International Journal of Business and Economics, 8(1), 133-149. [More]
Mandhachitara, R. & Shannon, R. (2016). The Formation and Sustainability of same Product Retail Store Clusters in A Modern Mega City. Tijdschrift voor Economische en Sociale Geografie, 107(5), 561-581. [More]
Rakrachakarn, P. & Moschis, G. P. (2015). Is animation effective for advertising offensive products? Insights from an internet advertising experiment. International Journal of Electronic Marketing and Retailing, 6(3), 259-276. [More]
Moschis, G. P., Lee, E., Mathur, A., Rigdon, E. E. & Fatt, C. K. (2015). A study of delayed purchases of enabling products in the United States: The case of hearings aids. International Journal of Consumer Studies,, 39(4), 380-386. [More]
Santipiriyapon, S. & Leelapanyalert, K. (2015). Market Orientation, Dynamic Capabilities and Marketing Capabilities in Emerging Markets: Empirical Evidence from Thailand, Bangkok, CLSG International Conference Series 2015. [More]
Leelapanyalert, K., Wichitsathian, S. & Wisutthakorn, R. (2015). The Sufficiency Economy: The Fundamental of the Community Development in Thailand, Bangkok, CLSG International Conference Series 2015. [More]
Schlosser, C. & Shannon, R. (2015). Facebook - An Idea Channel for Brand Relationship Building? Motives for Electronic Word of Mouth and its Influence on Consumer Based Brand Equity, Bangkok, CLSG International Conference Series 2015. [More]
U-Prasitwong, P. & Petison, P. (2015). How children segment product?, Bangkok, CLSG International Conference Series 2015. [More]
Kongarchapatara, B. & Shannon, R. (2015). The Mediating Effect of Chronic Stress on Time pressured Consumers and Their Shopping Behaviors., Bangkok, CLSG International Conference Series 2015. [More]
Leelapanyalert, K., Tanpradit, N., Khiewvan, C. & Sakhonchaicharoen, P. (2015). Shiseido Group: The Turning Points, Challenges and Future Opportunities. Academy of Asian Business Review, 1(2), 69-89. [More]
Shannon, R. (2015). The Impact of Older Consumers’ Goal Engagement Strategies on Their Use of the Internet, Sydney, Australia, 2015 ANZMAC Conference: Innovation and Growth Strategies in Marketing. [More]
Kailasam, M. & Wongsurawat, W. (2015). The myth of customer loyalty: why information and scale are more important during downturns. Strategy & Leadership, 43(6), 38-41. [More]
Petison, P. (2015). A Comparison of Three Projective Techniques: Lessons Learned from a Business Research Class. International Journal of Applied Business and Economic Research, 13(6), 4519-4528. [More]
Jantawong, S.-O. & Petison, P. (2015). เทคโนโลยีกับการสร้าง Brand community : กรณีศึกษา Pantip.com, Bangkok, Thailand, The 7th THAITIMA 2015. [More]
Prajaklertwitaya, I. & Petison, P. (2015). Business Plan: Anti-Tumor Activity Extract from Dry Logan, Bangkok, Thailand, The 7th THAITIMA 2015. [More]
Jiamcharoen, T. & Petison, P. (2015). นวัตกรรมกับความสามารถทางการแข่งขันของ SMEs : กรณีศึกษา Mike Food Model, Bangkok, Thailand, The 7th THAITIMA 2015. [More]
Wongcharoenwatana, J. & Petison, P. (2015). Service Innovation Design: Case study of JQ Blue Crab Delivery, Bangkok, Thailand, The 7th THAITIMA 2015. [More]
Petison, P., Prapha, W. & Santipraphob, V. (2015). Community Sufficiency in Nan Province, Dubrovnik, Croatia, 2015 ISL Symposium. [More]
Tanthavach, K., Rungruang, P. & Petison, P. (2015). Jeans never die: Why Thai people buy them, London, UK, Management and Business Academy International Business Conference. [More]
Leelapanyalert, K. & Migliorati, F. (2015). The Buying-to-Resell Serviced Apartment Industry: Are Relationships with Suppliers Important from the Buyer's Perspective?, San Francisco, USA, International Academy of Business and Economics (IABE). [More]
Chansai, Y. & Leelapanyalert, K. (2015). Key factors in Purchasing Intention Toward Fashion Luxury Designer Brands Among Thai Consumers: Comparison Between Self-Gift and Other-Gift Giving, Singapore, 2015 Asia Conference on Economics & Business Research. [More]
Leelapanyalert, K. (2015). Does Inter-firm Market Orientation matter in international expansion?, New York, USA, International Conference of the Association of Global Management Studies. [More]
Sirisomboon, L., Otakanon, B., Rungruang, P. & Petison, P. (2015). เทคโนโลยีการสื่อสารและการตลาด : ทัศนคติและพฤติกรรมของผู้บริโภคที่มีต่อ SMS โฆษณาประชาสัมพันธ์, Bangkok, Thailand, The 7th THAITIMA 2015. [More]
Rakthin, S. (2015). Is Being a Proactive Employee Always Good? The Effect of Individual's Cultural Difference, Rome, Italy, International Academy of Business and Economics IABE 2015. [More]
Rakthin, S. (2015). Knowledge Transfer Performance of MNCs: Exploring the Role of Functional Diversification and Orientation, Osaka, Japan, International Conference on Business and Social Sciences. [More]
Kongarchapatara, B. & Shannon, R. (2015). transformations in thailand's retailing landscape : public policies, regulations and strategies. Routledge. [More]
Frison, S., Dekimpe, M. G., Croux, C. & Maeyer, P. D. (2014). Billboard and cinema advertising: Missed opportunity or spoiled arms?. International Journal of Research in Marketing, 31(2), 425–433. [More]
Iacobucci, D., Shannon, R. & Grigoriou, N. (2014). Marketing Management in Asia. CENGAGE Learning. [More]
Woo, K. M. & Leelapanyalert, K. (2014). Client Relationship Marketing Practices: An Exploratory Study of the Legal Industry. Journal of Relationship Marketing, 13(4), 286-317. [More]
Rakthin, S. (2014). The moderating role of individuals' cultural difference on supervisor's rating of employee's task performance, helping, voice, and counterproductive behavior, Dubai, UAE, Academy of World Business Marketing and Management Development (AWBMAMD) Conference. [More]
Shannon, R. (2014). The Expansion of Modern Trade Food Retailing in Thailand. The International Review of Retail, Distribution and Consumer Research, 24(5), 531-543. [More]
Charoenichchakorn, W. & Pichiankarn, S. (2014). The Attitude of Myanma Labor in Samut-Prakarn Province towards the Quality of life. Quality of Life and Law Journal, 10(2), 183-193. [More]
Thansatitdej, P. (2014). The Role of Educational Mechanism in Driving Creative Economy: lessons learnt from UK for Thailand, Daegu, South Korea, ASIALICS 2014. [More]
Petison, P. & Manomaikul, K. (2014). Service Innovation: A case study of Zabbver delivery, Bangkok, Thailand, The 6th THAITIMA 2014. [More]
Shannon, R. & Kongarchapatara, B. (2014). Behavioral Change of Loyalty Program Members: An Investigation of Customers’ Purchases When Ones Move from Lower to Upper Tier, Singapore, 7th Oxford Asia Retail Conference. [More]
Shannon, R. (2014). Exploring the Usage of Private Label Brands among Street Vendors in Bangkok, Singapore, 7th Oxford Asia Retail Conference. [More]
Shannon, R. (2014). Effects of Social Influence on Satisfaction with PL Brands in Thailand, Barcelona, Spain, Advances in National Brands & Private Labels in Retailing. [More]
Shannon, R. (2014). Older Adults and Internet Resistance, Seoul, Korea, 3rd Annual Conference of the CLSG. [More]
Petison, P. & Aruanyaprug, P. (2014). Why is functional coffee purchased?: A means to end investigation, Seoul, Korea, 3rd Annual Conference of the CLSG. [More]
Leelapanyalert, K. & Shafiq, M. (2014). User-generated content: An exploratory study of popular brand posts on retail facebook fan pages, Singapore, 7th Oxford Asia Retail Conference. [More]
Leelapanyalert, K. (2014). Client Relationship Marketing Practices in The Professional Services Industry, Verona, Italy, International Academy of Business and Economics. [More]
Thanasrivanitchai, J. & Shannon, R. (2014). Aging Consumers and Technological Rejection, Kanazawa, Japan, Portland International Center for Management of Engineering and Technology (PICMET). [More]
Juthamard, S. (2012). Customer Experience and Service Brand Equity, 28e Congres de l'Association Francaise du Marketing. [More]
Cai, Y. & Shannon, R. (2012). Personal values and mall shopping behaviour: The mediating role of intention among Chinese consumers. International Journal of Retail and Distribution Management, 40(4), 290-318. [More]
Cai, Y. & Shannon, R. (2012). Personal values and mall shopping behavior: The mediating role of attitude and intention among Chinese and Thai consumers. Australasian Marketing Journal, 20(1), 37-47. [More]
Petison, P., Thongthou, S. & Lekmoung, K. (2012). Customer-oriented New Product Design using Means-end Theory: A Case Study of a Fashion Design T-shirt. Journal of Global Fashion Marketing, 3(4), 187-192. [More]
Kongarchapatara, B. & Shannon, R. (2012). Investigating the Effectiveness of a Loyalty Program Through the Relationships of Program Design, Implementation, and Customer Loyalty., Adelaide, Australia, the ANZMAC2012. [More]
Sirapracha, J. (2012). Branding and customer experience in the wireless telecommunication industry. International Journal of Trade, 3(2). [More]
Cai, Y. & Shannon, R. (2011). Exploring The Effect Of Personal Values On Mall Shopping Behavior Between Thai And Chinese Consumers, Kona, Hawaii, USA, the Cross Cultural Research Conference. [More]
Jirachocksubsin, P. & Shannon, R. (2011). Contrasting Thai And Thai-Chinese Attitudes Towards Savings Intention, Kona, Hawaii, USA, The Cross Cultural Research Conference. [More]
Guo, Z. & Cai, Y. (2011). Exploring The Antecedents Of Compulsive Buying Tendency Amond Adolescents In China And Thailand: A Consumer Socialization Perspective. African Journal of Business Management, 5(24), 10198-10209. [More]
Kongarchapatara, B., Laisawat, S. & Shannon, R. (2011). Shopping Motives And Attitudes Towards Retail Attributes, Oxford University, UK, 6th Asia Pacific Retail Conference. [More]
Laisawat, S., Jantarat, J. & Shannon, R. (2011). Comparative Analysis Of High/Low Patronage Intention And Heavy/Light Spenders On Usage Of Information Sources, Oxford University, UK, 6th Asia Pacific Retail Conference. [More]
Chansima, P., Kulkanyade, S. & Petison, P. (2011). An Analysis Of Commercial Marketing Strategies Of Innovative Product: Case Study Of Anti-Tumor Activiy Extract From Dry Longan, Thailand, IEEE Thailand Technology Council, The 3rd Thailand Technology and Innovation Management Associate. [More]
Jantarat, J., Laisawat, S. & Shannon, R. (2010). The Shopping Behaviors Of Fashion Innovative Thai Consumers, Christchurch, New Zealand, the Australian and New Zealand Marketing Annual Conference (ANZMAC) 2010. [More]
Jantarat, J., Laisawat, S. & Shannon, R. (2010). The Effect Of Fashion Involvement On Shopping Behaviors: An Exploratory Study In Thailand, Christchurch, New Zealand, the Australian and New Zealand Marketing Annual Conference (ANZMAC) 2010. [More]
Cai, Y. & Shannon, R. (2010). The Contribution Of Salient Mall Attributes To Consumer Satisfaction: An Importance-Performance Analysis Across Nations, Christchurch, New Zealand, the Australian and New Zealand Marketing Annual Conference (ANZMAC) 2010. [More]
Cai, Y. & Shannon, R. (2010). Personal Values And Mall Shopping Behavior: The Mediating Role Of Attitudes Of Chinese And Thai Consumers, Christchurch, New Zealand, the Australian and New Zealand Marketing Annual Conference (ANZMAC) 2010. [More]
Shannon, R. & Cai, Y. (2010). A Comparative Analysis Of Values And Shopping Patterns Among Chinese And Thai Mall Shoppers, Christchurch, New Zealand., The Australian & New Zealand Marketing Academy (ANZMAC) 2010 Conference. [More]
Schumann, J., Wangenheim, F., Stringfellow, A., Yang, Z., Praxmarer, S., Jimenez, F. et al. (2010). Drivers Of Trust In Relational Service Exchange: Understanding The Importance Of Cross-Cultural Differences. Journal of Service Research, 13(4), 453-468. [More]
DeWeaver, M. & Shannon, R. (2010). Waning Vigilance And The Disposition Effect: Evidence From Thailand On Individual Investor Decision Making. Journal of Socio-Economic, 39(1), 18-23. [More]
Petison, P. (2010). Intercultural Communication And Relationship Marketing: A Conceptual Perspective, London, The United Kingdom, 2010 Global Business & Finance Research Conference. [More]
Kimpakorn, N. & Tocquer, G. (2010). Service Brand Equity And Employee Brand Committement. Journal of Services Marketing, 24(5), 378-388. [More]
Schumann, J., Wangenheim, F., Stringfellow, A., Yang, Z., Blazevic, V., Praxmarer, S. et al. (2010). Cross-Cultural Differences In The Effect Of Received Word-Of-Mouth Referral In Relational Service Exchange. Journal of International Marketing, 18(3), 62-80. [More]
Rungruang, P. & Lerswanwit, O. (2009). A Guideline For Creating And Managing Destination Identity For Tourism Promotion Of Similan Islands, Bangkok,Thailand, TAAT Annual Seminar 2009. [More]
Shannon, R. & Mandhachitara, R. (2009). Exploring Organic Retail Clustering In Bangkok, Hong Kong, Oxford University Said Business School's 5th Conference on Retailing in the Asia Pacific. [More]
Chawengwongwant, N. & Petison, P. (2009). Trust Of Online Shopper In Bangkok, Bangkok,Thailand, 1st ThaiTIMA Annual Conferece. [More]
Nguyen, H. V., Moschis, G. P. & Shannon, R. (2009). Effects Of Family Structure And Socialization On Materialism: A Life Course Study In Thailand. International Journal of Consumer Studies, 33(2009), 486-495. [More]
Kimpakorn, N. & Tocquer, G. (2009). Employees Commitment To Brands In The Service Sector (Luxury Hotel Chains In Thailand). Journal of Brand Management, 16(8), 532-544. [More]
Shannon, R. (2009). The Transformation Of Food Retailing In Thailand 1997-2007. Asia Pacific Business Review, 15(1), 79-92. [More]
Tocquer, G. (2008). Service Innovation And Technology. A Case Study Of Mondex And Octopus In Hong Kong, Sophia Antipolis. France, EUROMOT International Conference. [More]
Shannon, R. & Mandhachitara, R. (2008). Causal Path Modeling Of Grocery Shopping In Hypermarkets. Journal of Product and Brand Management, 17(5), 327-340. [More]
Shannon, R. & Mandhachitara, R. (2007). Why Private Label Grocery Brands Have Not Succeeded In Asia. The Journal of Global Marketing, 20(2-3), 71-87. [More]
