Randall Shannon, Ph.D.
Assoc. Prof.

Specializations: Retailing, shopping behavior, branding, private label brands, consumer behavior

Dr. Randall Shannon received his doctorate in Marketing, with a focus on cross-cultural consumer behavior and branding from Thammasat University. Following a career in marketing research at AC Nielsen, he has been teaching in Thailand for more than ten years, typically topics related to marketing, consumer behavior, marketing research, new product development and advertising.

Dr. Shannon has published more than thirty papers in international conferences, and has published articles in international journals, such as the Journal of Brand Management and Oxford's European Retail Digest. He has also worked on various consulting projects within Asia for companies such as McKinsey, and Temporal Brand Consulting.

Dr. Shannon's research interests include consumer behavior (especially cross-cultural aspects) as relates to retailing and shopping behavior, as well as marketing in general. He enjoys exploring consumer motivations and how this can be applied to enhance marketing, such as through more effective advertising and branding.
  

Shannon, Randall

 Research Area: Marketing
 Phone: 022062000 #2101
 Location: MU Building 13th Floor

Publications

    Article

  • Shannon, R., Mathur, A. & Moschis, G. (2020). Toward Achieving Sustainable Food Consumption: Insights from the Life Course Paradigm. Sustainability (Switzerland), 12(13), Article number 5359.[More]
  • Vatananan-Thesenvitz, R., Schaller, A. & Shannon, R. (2019). A bibliometric review of the knowledge base for innovation in sustainable development. Sustainability (Switzerland), 11(20), Article number 5783.[More]
  • Thanasrivanitchai, J., Moschis, G. P. & Shannon, R. (2017). Explaining Older Consumers' Low Use of the Internet. International Journal of Internet Marketing and Advertising, 11(4), 355-375.[More]
  • Vijaranakorn, K. & Shannon, R. (2017). The Influence of Country Image on Luxury Value Perception and Purchase Intention. Journal of Asia Business Studies, 11(1), 88-110.[More]
  • Kongarchapatara, B. & Shannon, R. (2016). The Effect of Time Stress on Store Loyalty: A Case of Food and Grocery Shopping in Thailand. Australasian Marketing Journal, 24, 267-274.[More]