In this study, a value-attitude-behavior and a value-attitude-intention-behavior hierarchical model were tested in Thailand and China, respectively, to understand how consumers’ mall shopping behavior could be influenced by their personal values orientation in a non-Western context. The results revealed that while a value- attitude-behavior model could be used to profile Thai shoppers, a value-attitude- intention-behavior model worked better to portray Chinese shoppers. The findings imply that the mediating effect of shopping intention in these models may vary upon consumers’ shopping motives.