In today world of retailing, consumers have a number of shopping alternatives including e-commerce, catalog shopping, and physical stores. Retailers have been seeking for the most effective ways to attract shoppers to patronize their business. Although there may be more convenience for consumers to shop through online and catalog channels, most shoppers still prefer visiting the traditional retailing stores at shopping malls. Consumers visit the shopping places not only for buying products and services, but they also use the places for meeting, socializing, and other entertaining activities. Therefore, mall developers and retailers must attempt to make their shopping places most attractive in the views of shoppers. Several mall development strategies have been used especially in terms of malls’ design, shopping atmosphere, and environment, to stimulate the consumers’ visits and spending. Over the last decade, the open-aired (e.g. lifestyle centers and community malls) have gained increased popularity among shoppers globally including Thailand. In this present study, we are interested in the similarities and differences between the shoppers who prefer enclosed shopping malls and those who prefer open-aired lifestyle malls. We investigate their profiles, shopping motives, and attitudes towards the importance of shopping place attributes. Thus, we have conducted a survey at shopping places in Thailand employing the mall-intercept sampling approach with 360 shoppers. The measurements in the survey instrument have adapted from the scales from previous literature. The findings show that their profiles are quite similar, but the shoppers who prefer open-aired lifestyle malls tend to visit the mall for socializing activities more than those who prefer enclosed malls. In addition, their average spending is also higher than the shoppers preferring enclosed shopping malls. For their shopping motives, the difference between the two groups on the utilitarian motive is marginally supported while the hedonic motive is not statistically different. Lastly, we have found that the only three items among twenty-two shopping place attributes are statistically different between the two groups of shoppers: open-aired shopping environment, easy access & transportation, and special events & exhibits. Mall developers and retailers can then use these findings to improve their shopping places and make them more attractive for the target customers.