Proceedings | Marketing area | Year 2014
 

The moderating role of individuals' cultural difference on supervisor's rating of employee's task performance, helping, voice, and counterproductive behavior

by Sirisuhk Rakthin
  
  Academy of World Business Marketing and Management Development (AWBMAMD) Conference in Dubai, UAE 11-14 August 2014

Abstract

Past research studies have been focusing on the relationship of the employee’s voice, helping, and counterproductive behavior and the increase in likelihood that employee will receive favorable/unfavorable evaluation for their actions. However, there is a gap in investigating the effect of supervisor’s cultural differences that might influence the level of favorable/unfavorable evaluation. Building a conceptual model that includes supervisor’s cultural difference as a moderator, I propose how the supervisor’s rating of employee’s voice, helping, and counterproductive behavior might be biased by the difference in his/her individual cultural dimension, i.e., individualistic vs. the collectivistic. Taken as a whole, the proposed model provides directions for the organizations to better manage or shape their employees’ voice and helping behavior or differentiate counterproductive behavior in a way that is consistent with the current competitive environment including the organizational goals and strategies. Implications, limitations, and future research directions are provided.

Keywords: Helping behavior, voice behavior, counterproductive work behavior, cultural dimension, performance evaluation