Proceedings | Marketing area | Year 2015
 

Community Sufficiency in Nan Province

by Phallapa Petison; Werapong Prapha; Veerathai Santipraphob
  
  2015 ISL Symposium in Dubrovnik, Croatia 2-5 June 2015

Abstract

PURPOSE This paper addresses how community sufficiency provides solutions to national problems, using lessons learned from the Royal Initiative Discovery (Pid Tong Lang Pra) Projects in Nan province Thailand as a case study. The paper describes how area-based community development projects, based on the Sufficiency Economy Philosophy could create community sufficiency and sustainability. DESIGN/METHODOLOGY/APPROACH Qualitative research method is applied in this study. Primary data were gathered through 1) in-depth face-to-face interviews with fourteen staffs both management and operational level are conducted, 2) two focus groups with a total of 20 farmers and 3) four in-depth interviews with involved stakeholders; a sheriff, village headman and government officers and 4) observation are included. In addition, secondary data were analysed using content analysis. FINDINGS The Foundation’s approach is people-centric, with a focus on irrigation, multi-crop farming, community collaboration, self-help, and sustainable reforestation. After five years of operation, the projects have resulted in improved food security and household income, thereby reducing household indebtedness. RESEARCH LIMITATIONS/IMPLICATIONS Scaling up these area-based community development projects nation-wide remains a challenge but would certainly help improve Thailand’s sustainability. PRACTICAL & SOCIAL IMPLICATIONS Lessons learned from the foundation’s community development projects could provide an important alternative for Thailand’s development, which has been mostly dictated top-down. ORIGINALITY/VALUE The practice of the community sufficiency provides good lesson learned for those who interested in solving socio-economic problems.

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