University Technology Business Incubation (UTBI) is a program developed for an entrepreneurial company by providing a variety of resources and services to a selected start-up or entrepreneurial groups in early-stage technology-related ventures. To promote the success of UTBI program, it is important for management team to understand the necessary resources required by the program. The purpose of this paper is to determine enabling factors with respect to company resources in enhancing the success of UTBI. Resource-Based View (RBV) theory was considered as a grounded theory to develop those enabling factors. After reviewing literature on UTBIs and RBV theory, four categories of resources were identified. These are human, technological, financial, and organizational resources. Then, the attributes representing each category were assigned using the Q-sort technique. Finally, the model of analytical hierarchy decision making process is proposed to examine the relative importance of each resource to the success of UTBI program. Panel of experts will be carried out in the next stage of this research project.