Nowadays, technological changes create an enormous impact to every company. To survive in this fast-changing environment, companies need to find a proper way to manage their technology and prepare themselves to be ready for new technology investment. However, a crucial issue for any technology managers is how a company should effectively prepare its human resources, infrastructure, equipment etc. to match with the upcoming market opportunity inevitable for technology managers to effectively exploit the benefits of new technologies while still be able to deal with technological changes. This paper presents the application of the Bass model used as a tool for forecasting the diffusion pattern of new technology. The case example of new display technology (OLED) is applied