This study investigates an interplay between “market”, and “non-market” resources on the international expansion of emerging market firms into advanced economies. Although EM firms find it difficult to transfer their non-market advantages to advanced economies, its interaction effect with market resources does help EM firms to expand into advanced economies. The benefits of non-market resources in advanced economies are greater for firms with strong market resources. To test our hypothesis, we examined 846 firms from sixteen emerging markets over a six-year period. We found strong support for the interaction effect between market versus non-market, thus suggesting positive synergy between market and non-market resources in first-world expansions.