LRG Research on Visionary Leadership in Thai Retail Industry

A CMMU research on "Visionary Leadership in Thai Retail Stores" by Asst. Prof. Dr. Sooksan Kantabutra from CMMU Leadership Research Group (LRG) has been published in Emerald's International Journal of Retail and Distribution Management, a world's leading retail journal.  While vision is core to vision-based leadership theories, little is known about what characterizes an effective vision. This CMMU study explains this unknown.  Retail store managers should develop a store vision characterized by the vision attributes of brevity, clarity, abstractness, challenge, future orientation, desirability and stability, and containing reference to market leadership. They should communicate their vision, align organizational components with the vision and empower and motivate staff according to the effective vision.

The CMMU report has been included in Emerald international database.  Click here for full report.