Dr. Shannon's Latest International Journal Publications on Retailing
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Asst. Prof. Dr. Randall Shannon, with his colleague Rujirutana Mandhachitara from the Pennsylvania State University, has published their research in Journal of Product and Brand Management. The report is entitled "Causal Path Modeling of Grocery Shopping in Hypermarkets", examining shopper behaviors in Thailand. The article appears in the journal's volume 17, issue 5. |
Another research report by Asst. Prof. Dr. Randall Shannon has also been accepted for publication by Asia Pacific Business Review. The report is entitled "The Transformation of Food Retailing in Thailand, 1997-2007". Both reports are indeed CMMU's contribution to the world's body of knowledge on retailing and confirm CMMU's status as a leading business school in Asia. CMMU students will have a chance to learn first-hand from Dr. Randall about how to improve retail performance in Thailand. |