CMMU Faculty and PhD student latest international publication on Technology Roadmapping Research

Asst. Prof. Dr. Nathasit Gerdsri's research works on technology roadmapping has been recently published in Technology Analysis & Strategic Management [Issue 22(2) pp.229-242]. The content of this paper proposes a practical guideline to implement technology roadmapping through the application of change management approach. A case example illustrating how one of the company apply the proposed guideline is also presented in the paper. This research work is the extended result from the research/consulting project that Dr. Gerdsri had completed with the SCG Building Materials in 2006-7. The paper is co-authored by Mr. Ronald Vatananan, Dr. Gerdsri’s Ph.D. student, and Dr. Phensoame Assakul.

 

This paper along the other ones that Dr. Gerdsri and his research team published earlier confirmed that CMMU is one of the leading research groups in technology management, especially the development and implementation of technology roadmapping techniques, in Thailand. For further info about this publication, please click here.

 

 

Reference:
Gerdsri, N., Assakul, P. and Vatananan, R. (2010), An Activity Guideline for Technology Roadmapping Implementation, Journal of Technology Analysis and Strategic Management, Volume 22 (2), pp. 229-242